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Woman prints resume in pastel for Nike

Karly Pavlinac Blackburn posted her story on LinkedIn and it went viral, but she also drew attention to a Hillsboro Instacart driver who wouldn’t give up.

HILLSBORO, Pray. — Denise Baldwin has been delivering for Instacart for about six months.

“Orders come and go, so probably the hardest part is getting enough orders in one day,” Baldwin said.

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On September 8, when he opened his Instacart app, he had just received an order from a Hillsboro Albertson grocery store.

“It was something that surprised me a little bit,” Baldwin said.

She was surprised because the order was to deliver a vanilla-flavored half-sheet cake with a printed resume. The delivery address was Nike’s main Beaverton campus.

“I’ve always wanted to deliver on Nike, but I know there’s a lot of security behind that,” Baldwin said.

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North Carolina native Karly Pavlinac Blackburn ordered the resume cake. She had just been laid off from a marketing job and had spent time sending out resume after resume the traditional way.

“I’ve gotten hundreds and hundreds and hundreds of ‘You’re not fit for this job,’ emails, rejections and things like that,” Pavlinac Blackburn said.

But she was determined. She set her sights on Nike’s Valiant Labs as her next career. There was only one problem.

“The problem was that they weren’t hiring for a team job that day,” said Pavlinac Blackburn.

Fifty bucks later, and the résumé cake was on its way to Nike inside Baldwin’s car. With his 8-month-old son on his hip and a half-sheet cake in hand, Baldwin was not going to let Pavlinac Blackburn down.

“I had told him on the phone when I was in security, ‘Don’t worry, I’ll make sure this gets to the right person for you because I know how important this is to you, and that means it’s important to me,” Baldwin said. “I spoke with security and they said, ‘You can leave the cake,’ and I said, ‘No, I need to make sure it gets delivered to Mac Myers.'”

Baldwin’s unwavering determination paid off. As proof of delivery, he snapped a photo of Myers, a leader at Nike’s Valiant Labs, holding the cake.

“I was fully prepared for the cake not to get there or just sitting somewhere with Nike. Sit at the security desk, no one sees it, I have no idea if anyone got it,” Pavlinac Blackburn said.

Baldwin walked out of Nike’s Lebron James building and returned to deliver more orders. It was a little different than her typical order, but as far as she was concerned, her delivery was complete and that was it.

Then, on September 20, Pavlinac Blackburn posted the story on his LinkedIn page to share what he thought was a great tale of ingenuity and praise Baldwin’s determination.

Pavlinac Blackburn thought it might generate some reactions. Instead, it went viral with over 75,000 reactions and thousands of shares and comments.

“So many find-what-you-want messages and people send me job offers,” Pavlinac Blackburn said of the positive messages.

Unsurprisingly, there were also a lot of negative comments.

“For those who are criticizing, what would you have done to a company that is really hard to get noticed about?” said Jenny Foss, a Lake Oswego job search consultant with Job Jenny. “I’m a big ‘fortune favors the bold’ person. While there are certainly people who would think that might not be a good idea, I guess my point is that if you didn’t do anything, nothing would happen.”

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The post hasn’t just helped Pavlinac Blackburn get a foot and a cake in Nike’s door. Although she doesn’t have a job offer, she also helped get Baldwin recognized. People are praising the single mother of three with one on the way for how hard she worked to deliver the cake.

“It made me cry because it’s not every day someone recognizes you for something like that. It was huge,” Baldwin said.

Baldwin added that she and Pavlinac Blackburn have continued to speak since the September 8 delivery. Pavlinac Blackburn said she will mentor Baldwin twice a week and help her find a full-time job.

Baldwin said that she, too, would love to work for Nike in sales or sales.

“If he can get a job and help his family, that’s the best thing that could come out of this,” Pavlinac Blackburn said.

That cake was delivered to campus on his “Just Do It Day,” a well-attended campus-wide celebration of his famous catchphrase that brought basketball stars like LeBron James and Sheryl Swoopes to campus.

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