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| March 19, 2023 | coffee | No Comments

Modified on March 19, 2023 at 11:51 pm

Victor Allen’s, the nation’s top-selling coffee brand, is teaming up with Snickers and Twix to launch ready-to-drink iced coffees.

Available in two different flavors, Victor Allen’s® SNICKERS™ and TWIX™ Iced Coffees will be available nationwide starting March 16. Coffee lovers can look forward to a soft drink that carries the different flavors of Twix and Snickers.

Customers can purchase the new ready-to-drink Victor Allen’s® SNICKERS™ and TWIX™ iced coffees at all major retailers nationwide. The iced coffee drink can be found at major retailers including Walmart and will also be available online.

Packed with 220 calories each, the new beverages will be available in 13.7-ounce bottles nationwide. Fans can expect to pay around $2.98 per ready-to-eat iced coffee drink.

Victor Allen’s has introduced two new versions of Snickers and Twix iced coffee drinks (Image via Victor Allen’s/Mars Wrigley)
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Victor Allen’s and Mars announced the two new drinks in a joint press release, with Trilliant (Victor Allen’s parent company) Senior Brand Manager Zach McAuley quoted:

“At Victor Allen’s®, we understand the trends in coffee where consumers want new and exciting flavors delivered to them every day in a convenient RTD format.”

Promising even more exciting innovations in the future, Macaulay added:

“We are excited to capitalize on these trends by partnering with historic Mars Wrigley brands like SNICKERS® and TWIX®. We look forward to bringing innovations to market that have been pushing the traditional boundaries of coffee for years. Stay behind.”

Snickers and Twix Iced Coffee drinks carry the classic flavors of two popular chocolates.

Also coming soon to major grocery chains.
Snickers & Twix Iced Coffee!

who will try 🤔?

Offering fans an exciting new way to enjoy the flavors of their favorite Snickers and Twix chocolates, Victor Allen’s introduces a new Iced Coffee drink guaranteed to leave you wanting more. Made with real cream and sugar, the finished drink offers the perfect blend of classic chocolate flavors that fans have grown to love over the years.

While Victor Allen’s® SNICKERS™ Iced Coffee carries a variety of Snickers flavors with a subtle hint of bitter-sweet yet refreshing coffee, TWIX™ Iced Coffee offers you the same flavors Twix lovers love.

Both Snickers and Twix flavors are guaranteed to give you a refreshingly sweet experience with every sip while giving you the energy you need to get you through the day.

Snickers and Twix Iced Coffee beverages will be available at all major retailers, including Walmart (Image via Victor Allen’s/Mars Wrigley)

Adding to the joint press release, Martin Terwilliger, senior director of marketing for Mars Wrigley, said:

“Mars is excited to team up with Victor Allen’s® to provide consumers with a brand new way to enjoy their favorite SNICKERS® and TWIX® flavors in a brand new format.”

Fans can purchase the new ready-to-eat Snickers and Twix beverages at all major retailers nationwide. As of now, the drinks are also available on Walmart.com for about $2.98 each.