Weber: Extra engaging after the downturn (NYSE:WEBR)

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The outside cooking equipment trade has seen favorable traits after the COVID-19 pandemic restricted individuals to house, growing them to carry out cooking duties. Whereas capitalizing on the just lately rising development, Weber’s (NYSE:WEBR) lengthy historical past and popularity for high quality merchandise, coupled with modern technological options, continues to verify the corporate’s management place out there.


Weber Inc is a worldwide producer of outside cooking home equipment, equipment and consumables. The intensive product vary contains charcoal and fuel barbecues, people who smoke, pellet and electrical grills, the Weber Join Sensible Grilling Hub, equipment, consumables, providers and extra. All through its greater than 70-year historical past, Weber has had a popularity for prime quality merchandise whereas pushing for innovation.

Weber’s intensive distribution community contains wholesalers, retailers and direct-to-consumer gross sales, primarily consisting of the rising e-commerce phase and Weber brick and mortar shops.

As of February 2022, the corporate has a business presence in 78 international locations and captures roughly 25% of the worldwide market share, in addition to a robust social media presence and elevated model consciousness.

The Americas symbolize Weber’s largest market, accounting for 55% of world income in 2021. The EMEA area additionally offers a big share of world income, at 37%, whereas the Asia-Pacific market remains to be underdeveloped is. Breaking down gross sales by product class, grills accounted for about 75% of gross sales in 2021, whereas equipment, consumables and different providers made up the remaining 25%.

What units Weber other than most house and outside equipment firms is the product and repair ecosystem that the corporate has constructed over time. Complementing the grills Weber gives, purposes assist customers maximize the cooking expertise with better connectivity and usefulness, simplifying the grilling course of

Performing as a one-stop-shop answer for outside cooking, Weber gives all of the merchandise that associate with it, whereas upgrades and equipment for earlier purchases preserve clients engaged in purchases. By integrating its product and repair choices, Weber has constructed a loyal and world following of each grill fans and barbecue professionals around the globe.

Dangerous IPO timing

Regardless of its lengthy historical past, Weber solely got here out just lately, at a time when the IPO euphoria of 2020 and early 2021 got here to an abrupt finish. After the corporate initially set the worth vary of the IPO at $15-$17, it decreased the corporate reached its goal to $14 a share, whereas additionally deciding to promote fewer shares (18 million). In its S-1 fill, the corporate repeated its robust income development efficiency all through its 70-year historical past, claiming a reasonably spectacular 10% historic CAGR development in gross sales since 1980. Incoming shares traded on August 5, 2021, beneath the ticker image WEBR .

Weber’s IPO adopted the general public providing of grill maker Traeger. Traeger (COOK) is an more and more common producer of high-quality pellet grills (people who smoke) that has grow to be extraordinarily common in current occasions, whereas being a significant competitor to Weber.

Caught within the normal market turmoil that occurred just some months after Weber started buying and selling, the inventory has begun to retreat considerably since early 2022. WEBR has recorded a lack of -27%, considerably underperforming the broader market. Weber’s current inventory market counterpart, Traeger, has additionally been on an analogous downhill trajectory in current months, with a worse YTD efficiency of -45%. Presently, Weber is buying and selling at $9.44 (54% down from 52-week highs), at a market cap of $2.7 billion, whereas paying a small dividend of 0.4%.

Weber vs Traeger Total Return
Information by YCharts

Trade Outlook

Buoyed to some extent by the worldwide Covid-19 pandemic, which is urging individuals to remain at house and prepare dinner extra at house, constructive secular traits for the trade are anticipated to offer average development prospects within the coming years. In response to Weber’s February 2022 presentation, the outside grill trade at the moment represents a worldwide whole addressable market of $15 billion and is anticipated to develop at a mean CAGR of 4.5% within the coming years, reaching $18.5 billion within the coming years. 2025. House cooking appears to be gaining in recognition, with the vast majority of customers claiming they anticipate to make use of outside grill merchandise extra usually.

Industry growth

Firm presentation

Monetary efficiency and outlook

Regardless of the corporate’s mature standing, growing funding in product innovation has resulted in elevated income development in recent times. Since 2018, income has grown at a good CAGR of 12%, whereas EBITDA has seen a barely decrease CAGR improve of 9%. The EBITDA margins are round 15%. Free money movement era was additionally robust, with the corporate producing $300 million in FCF in 2021. Constant FCF productiveness can be vital for the corporate to progressively improve dividend funds and have interaction in share buybacks over time.

Financial performance

Firm presentation

Within the coming years, analysts stay pretty optimistic concerning the firm’s top-line and income development, regardless of inflationary pressures, provide chain disruptions and a slowing outlook for world financial development. For fiscal 2022, analysts forecast income of $2.10 billion (+5.5% yoy) and $2.17 billion (+3.9% yoy) for fiscal 2023. Revenue is anticipated to will decline in 2022 and that restoration will comply with in 2023.


In a market setting characterised by excessive inflation that beforehand appears to penalize high-flying development names, conservative valuation ought to assist traders obtain larger long-term returns, whereas additionally defending towards draw back results within the occasion {that a} broader pullback lies forward.

Weber is at the moment buying and selling at a 0.55x TTM P/S ratio and a 9x P/FCF ratio. Given the corporate’s stability and subdued development prospects, each multiples seem low-cost regardless of wider swings within the firm’s earnings. Even in comparison with its just lately launched competitor Traeger, Weber appears extra attractively valued.

weber vs traeger ps ratio
Information by YCharts

Closing Ideas

Regardless of current promoting pressures and broader market uncertainty, Weber stays a strong, conservative funding alternative with nonetheless respectable development prospects. Whereas the street will stay bumpy for a lot of 2022, I consider the corporate’s long-term outlook evokes the arrogance wanted for a purchase advice.