When Javier Fernandez launched his plant-based foie gras, he thought it might work just before Christmas.
It took a year to develop the flavor, changed it 800 times, and tested it on 150 people.
What he wasn’t prepared for was the scale of demand.
The founders of Spanish startup Hello Plant Foods could only expect moderate demand for Fuah! As such, only 5,000 were produced.
His stock sold out within 12 hours, and Fernandez was inundated with more calls. The company went to great lengths to find materials to restock and watched in amazement as 30,000 units flew off the shelf.
Now they’re ready to meet the endless demand for vegan foie gras made with cashew nuts, coconut oil, beetroot extract and a dash of cognac.
The controversial success of the vegan version of the patty has prompted public opinion to favor more sustainable ways to sustain itself, prompting other vegetarian versions of the favorite meat dish to emerge. It is brought to you when you are making a furious trade.
A growing list of countries banning production
Foie gras, the liver of force-fed ducks and geese, has long been a target for animal rights activists.
However, many meat patty producers claim that if the process is done properly, the animals won’t suffer.
Fernandez believes the desire for vegetarian products that look and taste more like meat versions is part of the reason for this frenzy.
Two years ago, French chef Fabien Borgel launched a vegan version of foie gras called foie gras. Vegetarian burgers are growing in popularity.
Political opposition to foie gras is growing because of the controversy over pate.
King Charles banished foie gras from all royal courts. The US states of California and New York also want to ban the product.
Since 2016, only five European countries produce foie gras: France, Spain, Belgium, Bulgaria and Hungary.
Putty production is prohibited in the United Kingdom, Germany, Italy, Norway, Poland, Turkey, the Czech Republic, Denmark, and Finland.
Since the bird flu epidemic swept across Europe, it has meant that the prices of bird products have risen at a time when a cost-of-living crisis hits the continent.
Animal Rights and the Avian Flu Outbreak
Fernandez is Hua! Hit the market at the right time to take advantage of all these factors.
“The bird flu epidemic has pushed the price of foie gras up by 300%. There are also pictures of geese being force-fed. No,” Fernandez told Euronews.
“In England, Prince Charles has banned foie gras at many banquets. Many other politicians consider foie gras politically incorrect. We have a culture that guides us.”
Fernandez doesn’t eat meat, but he claims he’s not an animal rights “extremist.”
He claims that it’s not targeting vegetarians, it’s meat eaters.
“We are obsessed with making products that are the same as the animals. If people are not in favor of changing from meat to vegetarian products and have people who taste the same but more sustainable, change is possible,” he said. Told.
Lucille Papais grew up in France, where foie gras was a Christmas tradition. So when she got to try this vegan version of her, it was a moment of truth. Phew, the summons of the past?
“It was even better than the live-action version because the live-action version is a little bit bitter. It’s not,” she told Euronews.
“It has the same texture, it’s creamy, it looks the same, it has a layer of fat on top. And it comes in the same type of bottle as foie gras.”
Fernandez isn’t happy with Jua’s success!
Vegan foie gras may be the golden goose for the company for now, but he’s already thinking of new flavors.
“I’ll prepare better next time!” he jokes.