Street. Louis – This fall, Purina and the Urban Chestnut Brewing Company (UCBC) are kicking off their sixth annual “Raise a Pint for Pets” campaign by launching new packaging for one of UCBC’s best-selling beers – Urban Underdog American Lager.
For the first time in the brewery’s 11-year history, UCBC will offer Urban Underdog in 12-ounce “puppy” cans that are now available as a specially marked 15-pack. For every 15 pack of Urban Underdog sold between November 1, 2022 and January 31, 2023, Purina will donate $5 to local Petfinder shelters in the IMPETUS coalition to help more pets find forever homes. A group of 20 nonprofit organizations dedicated to making the St. Louis area more humane for pets and the people who care for them, they include:
This is the sixth year in a row that Purina and Urban Chestnut have teamed up on a philanthropic effort. Since its inception in 2017, the “Raise a Pint for Pets” campaign has helped raise more than $250,000 for local animal shelters.
New to this year’s campaign, Purina and UCBC have created 30 Premium Raise a Pint for Pets Gift Packs that will be raffled at select retail stores in the St. Louis area. Prize packages include: Purina Picnic Basket, YETI Dog Bowl, YETI 12-ounce Insulated Canister, 15-Pack of Specially Signed New Urban Underdog American Lager, Purina Dog Leash and a 6-ounce bag of Purina Beggin Dog Treats Strips. Each prize package is worth $125.
“We were looking for the right opportunity to introduce our first 12-ounce package, and the Raise a Pint for Pets campaign was the perfect time to do it,” said David Wolf, co-owner and co-founder of the Urban Chestnut Brewing Company. “Our beer lovers have long supported this campaign, and we are excited to offer our first ever 15-pack to help shelter pets in St. Louis.”
*From 1/1/2022 – 1/31/2023, Purina will donate $5 to IMPETUS: A Coalition for Pet Progress for every 15-pack of Urban Underdog American Lager sold at Missouri retailers, up to $25,000. The offer is valid in MO only. The total donation will support Petfinder shelters in the St. Louis area that are registered members of the IMPETUS Alliance and will not exceed a total of $25,000. For more information about the IMPETUS Coalition, please visit www.IMPETUSCoalition.org and consider adopting a pet shelter at www.Petfinder.com.
Nestlé Purina PetCare creates richer lives for pets and the people who love them. Founded in 1894, Purina has helped dogs and cats live longer, healthier lives by providing science-based nutritional innovations. Purina makes some of the world’s most recognized and popular pet grooming products, including Purina ONE, Pro Plan, Fancy Feast, and Tidy Cats. Over 8,700 employees in the US are proud of our trusted pet food, treat and litter brands that feed 51 million dogs and 65 million cats each year. More than 500 Purina scientists, veterinarians, and pet care experts ensure our commitment to unsurpassed quality and nutrition.
Purina promotes responsible pet care through our scientific research, products, and support of pet-related organizations. Over the past five years, Purina has contributed more than $150 million to organizations that bring and keep people and pets together, as well as those that help our communities and environment thrive.
Urban Chestnut Brewing Company (UCBC) is a craft beer brewing company with a funky-minded yet tradition-oriented. Founded in 2010 by Florian Koblent – a German-born and trained brewer with extensive experience both in microbreweries, all over the world and with the world’s largest breweries, Anheuser-Busch, and David Wolf – a member of the brewing industry for 20 years. Urban Chestnut operates two breweries in St. Louis, The Brewery & Biergarten at 3229 Washington Street in downtown St. Louis and The Grove Brewery & Bierhall at 4465 Manchester in Forest Park Southeast St. Louis. (Their Reverence Series) and Classical European Styles (Their Reverence Series). Urban Chestnut also operates a fourth brewery, Urban Chestnut Hallertauer Brauerei, in the Hallertau region of Bavaria, where they brewed the Hallertauer Serie; Small batches of locally sourced bavarian cassava.