Unique F&B in NYC | InspireDesign Innovative vision for today’s hotel

The Grayson Hotel has now opened just south of Bryant Park in Midtown Manhattan with four food and beverage concepts brought to life by Brooklyn-based innovative branding and interior design firm Dutch East Design. Developed and operated by the Fortuna Hotel Collection, Grayson Hotel joins The Unbound Collection by Hyatt as its first property in New York City. In partnership with nationally acclaimed hospitality group Apicii, the Grayson Hotel’s collection of dining options offers an escape from the fast pace of one of NYC’s busiest neighborhoods with a chic oasis.

Dutch East Design is led by the trio of co-founders Dieter Cartwright, Larah Moravek and William Oberlin. Specializing in creating and bringing hospitality concepts to life, the team worked with Apicii and the hotel to finalize the naming, branding and interior design of the four venues: an all-day Mediterranean brasserie, a casual wine and tapas bar, a hidden taco garden and a rooftop Mezcal lounge. Each of the locations offers seasonal outdoor dining opportunities, and botanical inspirations bring outdoor living to the dining areas year-round.

“With Grayson Hotel’s location in the heart of Midtown Manhattan, we wanted to design each of the locations as an oasis that transports guests to another place,” said Larah Moravek, partner, Dutch East Design. “From the sunset-inspired mural of the bustling brasserie, to the verdant, botanically laden al fresco wine and tapas bar with wines on tap, to the casual taco garden and exclusive jewelers bar of the Mezcaleria, each location offers a unique escape from the middle in Manhattan.”

Apicii’s seasoned hospitality team is led by Chief Culinary Officer Jonathan Benno, who has earned Michelin stars at Per Se and Benno, among others. .

Executive Chef Mark Zuckerman and Benno bring together their years of expertise in Italian, French and Mediterranean cuisine in two Mediterranean influences. Apicii Founder/CEO Tom Dillon draws on his extensive experience with top Mexican restaurants and travels the region for the two Mexican concepts at the Grayson Hotel, featuring spirit programs created by Master Mezcalier Courtenay Greenleaf.

Grayson Hotel locations:

Inspired by the western Mediterranean – from Spain and Morocco to Italy – Harta is an indoor-outdoor brasserie with a unique undercroft space along 39th St. for alfresco dining featuring elevated dishes from the same region, created by Apicii, Benno and Zuckerman .


The arcade is a jewel-toned space decorated with a beautiful mural of a Mediterranean sunset designed by Dutch East Design that runs from ceiling to floor, next to a lush outdoor garden. Entering Harta’s interior space, guests are greeted by the handmade deep blue tiles and walnut trim of the bar in a lounge clad in a dimensional terracotta date with two-tone walls over triple-stained hexagonal parquet floors, which is truly a labor of love. The Expormim and De La Espada furnishings from the Mediterranean region beautifully complement the rattan, caning and velvet features, as well as the linen textiles and colored glass lighting. Just past the bar is an intimate dining room where botanical wall covering niches compliment the deep green walls and banquets in plum and olive velvet. Next to the dining area is a hidden courtyard with stucco walls that showcase the custom mural, lush vegetation and sail shadows across the courtyard, all creating an immersive Mediterranean experience to make diners forget that the hustle and bustle of NYC’s streets are just steps away. lies.

Property bar
On the second floor of the Grayson Hotel, the greenhouse-inspired wine and tapas bar Bar Harta will open this winter. With both indoor and outdoor dining, Bar Harta’s design is a sensory experience that embraces the simple pleasures of the land and brings to life Apicii’s culinary vision.

Greeted by a palette of teak, slats and stucco alongside trellises and canopies with cascading plants, guests can embrace the rustic, laid-back energy created by the dynamic natural space. To enhance the feeling of a secret garden, canvas lanterns and outdoor metal lighting illuminate the space where furnishings are a mix of Ton’s rustic classic profiles along with Spanish Kettal seating in rattan, caning and traditional weave in striped and botanical patterns in shades of light green. The space also includes a signature wall of handmade ceramic glazed tiles from London-based Smink Studio.

The space offers two wine rooms that double as private dining rooms, encased in wood slat screens and pallet-filled brick walls overlooking Mexican eatery Tacalle below, while the north terrace overlooks the bustling urban life of 39th St.

bar upstairs
Located between the skyline, Bar Cima is an indoor-outdoor tequila and mezcal lounge, a take on sophisticated Mexican luxury and offering diners panoramic views of NYC, including direct views of the Empire State Building and both the East River and the Hudson River.

Upon arrival on the 28th floor of the Grayson Hotel, a graphic block wall with walnut and brass inlay doors and wainscoting welcomes guests to the intimate lounge, which is outfitted with plush Mexican-patterned jewel-toned velvet seating, custom tables with carved stone tops, and ornate sculpted pedestals and a bespoke alabaster and copper lighting collection, all promoting a look of refined elegance with embellished details. The bar itself is a high-shelf jewel box made of walnut wood to showcase the extensive mezcal and tequila offerings curated by Greenleaf and clad in full-height earth-colored stone slabs. Above, the unique ceiling design draws attention with spaces capped by either deep terracotta panels or an antique mirrored ceiling, reflecting the city lights behind. As you make your way to the north terrace, you’ll find a punchy, graphic tile wall with copper sconces that play off the tile pattern, as well as furnishings accented with wrap-around rope details and colorful metal moldings, and breathtaking views as far as the eye can see. The design of Bar Cima by Dutch East brings to life the essence of Mexican culture and the joy of agave spirits, as Apicii envisioned, providing guests with a truly unique and authentic experience.

To Tacale
Opened this spring, Tacalle is a hidden taco garden just off 38th St. with details to follow.

Photos: Seamus Payne