UNFI brings spice to its growing portfolio of private brands



  • United Natural Foods, Inc. (UNFI) has added three spices to its Woodstock organic private label brand, according to an emailed press release.
  • Sriracha aioli, lemon dill aioli and burger sauce are new additions to the line. Packaged in 6.5 oz. glass jars, each sauce has a suggested retail price of $4.99 to $5.49, according to the ad.
  • The new private label products are the latest to join UNFI’s growing number of items from its own brand portfolio.

Diving Perspective:

UNFI said the new sauces are aimed at shoppers “looking to enhance their meals at home” as people use sauces to spice up their cooking. UNFI promotes the products as “better-for-you options that don’t sacrifice taste.”

Citing data from Spins, UNFI said shelf-stable condiments and marinades have grown more than 18 percent since 2020, and products labeled organic have outpaced non-organic options with 26 percent growth.

The line expansion comes at an opportune time when grocers are seeing strong customer interest in private label items amid high inflation.

UNFI noted that it recently launched a line of globally inspired hot sauces specifically inspired by hot peppers such as the Ghost Pepper, Scotch Bonnet Pepper, Habanero Pepper and Scorpion Pepper.

Bunches of bananas in cardboard boxes labeling them as organic.

UNFI’s recently launched Wild Harvest organic bananas have performed well, the company said.

Courtesy of UNFI

A few weeks ago UNFI said it was expanding its organic product line under the Wild Harvest line, which is currently available at hundreds of retailers nationwide.


“The new Wild Harvest organic bananas performed well and dozens of additional key items will be introduced in the remainder of 2022,” the company said in the announcement, noting that the line’s “bold” purple packaging helps customers distinguish which products are organic .

The investment in strengthening its own-brand products isn’t surprising: During the third-quarter earnings call in June, Chairman Christopher Testa noted that UNFI’s product sales outpaced the U.S. product market by more than 3 percent.

This expansion comes just a few months after UNFI has revamped its Wild Harvest line with new packaging and the addition of four plant-based proteins.

UNFI’s private label portfolio includes more than 5,000 SKUs, and its own brands gained momentum with sales growth in Q3, Testa told investors.