The oat milk market valuation will reach USD 7.8 billion by 2030 at a CAGR of 7.20%

Oat Milk Market Valuation To Reach $7.8B By 2030 At A CAGR Of 7.20%: Market Research Futures (MRFR) Report

New York, USA, March 16, 2023 (GLOBE NEWSWIRE) —

Oat Milk Market Overview:

According to a comprehensive research report by Market Research Future (MRFR),

oat milk market

Information by product type, category, type of packaging, distribution channel and region: forecast until 2030

“; the market will reach $7.8 billion by 2030 with a CAGR of 7.20%.

Market Overview

Oat milk is made by removing plant material from whole oat grains with water. It tastes like oatmeal and has a creamy texture. Basic and flavored oat milk drinks are offered. Recent consumer interest in vegan diets has boosted the dairy-free beverage market. For health, environmental and ethical reasons, consumers are switching to plant-based milk, which has a substantial positive impact on the oat milk market. Consumers in the US and Europe have changed their tastes and inclinations towards plant-based beverages. Oat milk is a vegan product prepared from whole oat grains, rich in the nutrients needed to maintain good health, including usable protein, fatty acids, and dietary fiber.

Vegetarians and lactose intolerant people use oat milk instead of farm milk because it has the same flavor and consistency. Oat milk provides a respectable amount of low fat and is a cholesterol-free milk. One of the main factors driving the growth of the oat milk market is the increasing demand for lactose-free products due to their ease of digestion. The main reason driving the expansion of the oat milk market is the increasing number of people who are lactose intolerant. Therefore, the growing popularity of veganism is seen as a key component driving the demand for non-dairy milk, including oat milk. Dairy alternatives are also being consumed more frequently due to the increase in customers with lactose intolerance and dairy allergies. As a result, there is no longer a need for oat milk.

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Scope of the report:

report attribute


Market size in 2030

$7.8 billion



base year


forecast period


Historic information


forecast units

Value (billions of USD)

Report Coverage

Revenue Forecast, Competitive Landscape, Growth Factors, and Trends

segments covered

By product type, category, type of packaging, distribution channel and region

Geographies covered

North America, Europe, Asia-Pacific, and Rest of the World (RoW)

Key Market Drivers

growing vegan population

due to the many health benefits

Market Competitive Landscape:

Known competitors in the oat milk market are:

  • Danone (United States)

  • Chobani (United States)

  • Prospera Market. (US)

  • Califia Farms (United States)

  • PepsiCo (United States)

  • Elmhurst (United States)

  • Oatly (Sweden)

  • Rise Brewing (USA)

  • Happy Planet Foods (USA)

  • Pacific Foods (USA)

Covered USP Market:

Market indicators:

The market expansion is attributed to the growing number of vegans and the desire of health-conscious consumers for plant-based milk with high nutritional value. Manufacturers have been forced to release various plant-based substitutes due to issues including lactose intolerance, allergies, and the growing popularity of low-cholesterol diets. From 2020 to 2028, the organically sourced market will see a sizeable CAGR. Its greatest increase is related to consumer health awareness, preference for items grown without pesticides, and awareness of adulteration in traditional products. Additionally, consumers are increasingly interested in organic oat milk due to the higher levels of antioxidants and dietary minerals in organic products compared to conventional alternatives. As a result, awareness of the health benefits of organic oat milk is further anticipated. This has helped the market for oat milk, which satisfies the consumer’s desire to be allergy-free and has several health benefits. Customer purchasing patterns have changed to support animal protection due to awareness raised by animal rights organizations and animal lovers. Therefore, a sizable customer base is turning to a vegan diet, which is anticipated to boost oat milk sales over the forecast period.

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oat milk:

Market restrictions:

Until now, there are some nations where plant-based milk cannot be labeled as milk and where the tax rate is higher than for cow’s milk. These elements may delay the expansion of the oat milk market.

COVID-19 analysis

During the early stages of the COVID-19 pandemic, there were delays in the supply chain and logistics. However, government assistance to control demand for daily necessities has little effect on the expansion of plant-based products such as oat milk. Due to increased consumer spending and increased health awareness, the functional beverage market has increased significantly due to the COVID-19 pandemic. Due to increased consumer awareness of the need to strengthen their immune systems to avoid getting infections easily, convincing them to lead a healthy lifestyle and proper diet, COVID-19 is expected to further increase the demand for oat milk at a much higher rate. . The pandemic highlighted the importance of nutrition for the body’s immune system and overall health. Demand for milk replacers has increased as consumers have become more health conscious and have ditched fat, carbohydrates and sugary drinks in favor of nutritious and nutritionally healthy products.

Market segmentation

By distribution channel, the market includes with and without a store. By type of product, the market includes natural and flavored products. By category, the market includes organic and conventional. By type of container, the market includes cartons and bottles.

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regional perspectives

The North American oat milk market is anticipated to grow rapidly. The use of non-dairy beverages has increased due to the increasing acceptance of the vegetarian diet by consumers. One of the main drivers of growth in the oat milk industry in North America is the increasing demand for oat milk as a great substitute for cow’s milk. Additionally, Canada was the fastest growing oat milk market in the region, while the US market had the largest market share. The area’s market for milk replacers has expanded due to the high use of e-commerce sites as a means of sale. Due to an increase in milk allergies, it is expected that North American consumers will also be looking for oat milk.

Regional food and beverage producers are adding dairy substitutes to appeal to a growing population of plant-based consumers, helping the industry grow further. The second largest market share belongs to the Asia-Pacific region for oat milk. Customers drank more oat milk due to customer demand to strengthen their immune systems. The shutdown has hampered manufacturing operations, forcing several businesses to close. Despite the increase in demand, there was a considerable mismatch between supply and demand due to limitations imposed by the governments of various countries. India had the fastest growth rate in this region’s oat milk market, second only to China in terms of market share. Due to substantial consumer spending in the region on vegetarian and plant-based products, Europe made up a sizeable part of the industry. To improve their market share, oat milk manufacturers are targeting nations in the region.

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About the future of market research:

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