The Blues reveal their Purina Doghouse penalty box for the 2022-23 season

Prior to the start of the 2022-23 NHL regular season, the St. Louis Blues Hockey Club today unveiled the Purina Doghouse, a new nickname for the away team’s penalty box at the Enterprise Center in downtown St. Louis.

Visits to the Purina Doghouse, which indicates Blues opponents take a penalty, will result in a $100 donation each time the player visits the Purina away team penalty box, up to $15,000 for local service and support dog training organizations.

The money donated from Purina will allow local organizations like Duo Dogs, a St. Louis-based nonprofit that trains and connects companion and assistance dogs to individuals and communities, to enhance its training services and help more dogs prepare to make positive change for those in need.

“During a hockey game, there will be moments when players get too excited, or play too hard, and need to take a break. On a positive note,” said Christina Lawrence, Vice President of Brand Marketing at Purina. “Purina Doghouse is a unique opportunity to help engage fans with tips to help their pets around the home. We’re working to make the positive power of pets accessible to those in our community who need it most.”

Barclay, the official Duo Dogs ambassador for the Blues, fueled by the Purina Pro Plan, will play a key role in educational Purina Doghouse items delivered by Purina experts throughout the season. Barkley is the first dog to join a full-time professional sports team and actively provides positive impacts across the St. Louis community.

“In the traditional sense, time in a ‘kennel’ is bad, but for Blues fans, a trip to the Purina Doghouse provides an edge on the ice, and now generates something positive for the pets of our community,” said Randy. Gersh, vice president of community development and event management with the St. Louis Blues. “We’re excited to add this new dimension to the multiplayer gaming experience for fans and applaud Purina for finding another unique and exciting way to bring pets and people together.”

The introduction of the new Purina Doghouse comes at a time of heightened awareness of mental health and demand for animal-assisted therapy. This program is the latest step Purina has taken to help unlock the power of pets for those in need. The company recently announced its first employee-led touch dog program in partnership with local nonprofit Duo Dogs, which trains and certifies new dual touch therapy teams to volunteer their efforts at Duo facility partner sites across the greater St. Louis metropolitan area.

Purina also supports St. Louis Children’s Hospital and helped establish the Purina Family Pet Center, a facility that allows family pets to visit pediatric patients within the hospital, as well as partnering in the Purina Paws for Hope program, which provides St. Louis Children’s Hospital patient access to volunteer animal therapy teams pets.

Also new this year, Purina and the Blues will launch the Blue Note Pets Club, a new membership opportunity for Blues supporters and their four-legged fans to get exclusive access to Purina’s pet experts, members-only meetups, unique pet gifts and more. surprises. More details soon. Sign up for updates to the Purina Blue Note Pets Club by visiting Blue Note Pet Club Benefit Model.

Nestlé Purina PetCare was founded in St. Louis in 1894 and has more than 2,000 employees at its headquarters in downtown St. Louis. Purina has a longstanding partnership with the St. Louis Blues.

For training and obedience tips from the Purina experts, visit

About Nestlé Purina PetCare

Nestlé Purina PetCare creates richer lives for pets and the people who love them. Founded in 1894, Purina has helped dogs and cats live longer, healthier lives by providing science-based nutritional innovations.

Purina makes some of the world’s most recognized and popular pet care products, including Purina Cat Chow, Purina ONE, Pro Plan, Fancy Feast, and Tidy Cats. Over 8,700 employees in the US are proud of our trusted pet food, treat and litter brands that feed 51 million dogs and 65 million cats each year. Over 475+ Purina scientists, veterinarians, and pet care experts vouch for our commitment to unsurpassed quality and nutrition. Purina promotes responsible pet care through our scientific research, products, and support of pet-related organizations.

Over the past five years, Purina has contributed more than $150 million to organizations that bring and keep people and pets together, as well as those that help our communities and environment thrive. Purina is part of Nestle, the global leader in nutrition, health and wellness. For more information visit or Subscribe here For the latest Purina news.

Prev post