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The 2023 U.S. Online Shopping and Pet Products Merchandising Trends Report features major retailers

DublinAnd January 24, 2023 /PRNewswire/ — The “US Retail Shopping and Pet Products Trends, Fourth Edition” report has been added to ResearchAndMarkets.com an offer.

This report provides a data-rich analysis of pet product retail sales and shopping patterns in the United States, with a primary focus on dog and cat products. Report coverage covers e-commerce, discount stores/centers and supermarkets, pet specialty stores, and the veterinary sector.

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The industry term “omnichannel” from a retail and marketing communications standpoint focuses on brick-and-mortar and online sales.

The publisher’s term “mass market,” from the perspective of the broader competitive landscape, emphasizes that pet owner spending expands across a transforming suite of products and services and high-tech product/service hybrids, with competitors aggressively pushing past business boundaries to compete for consumer brain share and loyalty. clients.

All opportunities for the pet and veterinary industry are intertwined with cross-channel shopping trends, as well as with digital platforms as sales giants and as influencers of consumer behavior.

In the aftermath of COVID-19, the reset of the American pet industry is evident in several trends—which, being synergistic and interdependent, are best used in strategic combinations.

  • Permanent re-mixing of physical and digital shopping behaviours, with online buying, in store pickup (BOPUS) and curbside picking up between the two.

  • In the era of the mass market, in addition to mergers and acquisitions, there is a flexible role for partnerships.

  • Well-established car buying/subscription role in key pet product categories.

  • Beyond the automotive industry, there is a competitive focus on efficient home delivery of products as larger consumer market trends play into pet products.

  • In a digital age of retail and ubiquitous options, private label and customer rewards programs have been instrumental.

  • Along with rewards programs, there is a growing role for pet care spending and financing options.

  • Continued retailing of veterinarian and pet services.

On a general level, the humanization of pets and the individualization of pet products and services mean that human market trends have bypassed the dams of the traditional pet industry.

However, on an industry-specific level, innovation in pet health and wellness is a mass market driver. Wellness-seeking consumerism is neither new nor specific to the pet market, but it exercises a unifying principle in a pointless way in the larger, more chaotic human consumer market, of which the pet industry is a microcosm.

Report scope

Along with detailed retail sales and engagement estimation, the discussion examines the competitive dynamics, psychological mapping of the pet product shopper, and customer demographics by channel and major retailers (such as Amazon, Chewy, Walmart, PetSmart, and Petco). Chapters on pet food and pet medication/flea control focus on evaluating retail dynamics in these core pet market categories.

Main topics covered:

Chapter One: Executive Summary

  • Scope and methodology

  • Report scope

  • Report methodology

  • Overview of sales dollars and channel usage

  • Retail versus veterinary sales

  • Internet versus brick-and-mortar retail sales

  • Pet specialty versus all other sales

  • Pet products sales and retail channels and shares

  • Pet food retail channels and stocks

  • Retail sales and stocks of pet supplies (non-food)

  • Competitive scene

  • Omnimarket pets

  • Reset the pet industry

  • Wellness as an Omnimarket driver

  • Shopper psychology

  • housewife pets

  • Cats as a family

  • Breeding pets day and night

  • The pet market as a healthy market

  • Pet products are the same priority

  • Focus on pet food

  • Brick & Mortar vs. E-Commerce Sales Forecast

  • The growth in online shopping is limiting the performance of bricks and mortar

  • Walmart is one of the best Shopper Draw pet food stores out there

  • Cross-channel shopping for pet food

  • Focus on pet medications

  • Breaking into e-commerce over the dominance of the veterinary sector

  • Withdraw client to control fleas by channel

Chapter 2: Overview of Sales Dollars and Channel Usage

  • Chapter highlights

  • Dollar sales of TOPLINE pet products

  • Retail versus veterinary sales

  • Internet versus brick-and-mortar retail sales

  • Pet specialty versus all other sales

  • Pet products sales and retail channels and shares

  • Pet food retail channels and stocks

  • Retail sales and stocks of pet supplies (non-food)

Chapter 3: The Competitive Landscape

  • Chapter highlights

  • Global market for the pet industry

  • Omnimarket vs. Omnichannel

  • Pet Product Shoppers Engagement Among Leading Retailers: In-Store vs. Online, 2022 (Percentage of Shoppers in the Last 30 Days)

  • The comprehensive market for the pet industry

  • Reset the pet industry

  • Wellness as an Omnimarket driver

  • Corporate versions of Omnimarket: Mars, Chewy, Petco, CGP

  • Mars is the mother of the mass market

  • munching ecosystem

  • Rubber exercise center

  • Petco ecosystem

  • Embracing innovation across the industry

  • Mars Companion Fund

  • Mars Leap Venture Studio and Academy

  • Mars’ Leap Venture Studio 2022 collection

  • NestlĂ© Purina Pet Care Innovation Award

  • Central Park and Pet Ecosystem

  • Amazon and Pet/Veterinary Services: When will the shoe drop?

  • Amazon 248, Walmart 178, Sears 0

  • merger and acquisition

  • Partnerships and alliances

  • Competition toolbox

  • Take advantage of private label

  • Pure Balance Pro+ pet food

  • Special pet product introductions

  • Nate Berkus & Jeremiah Brent Small Pet Furniture at Petsmart.com

  • PetSmart’s Anything for Pets platform

  • PetSmart Pet Videos

  • Possible bump for private label

  • Private label usage rates

  • Customer loyalty and reward programs

  • Pet Honesty Customer Rewards Program

  • Autoship, subscribe and save

  • Banfield pet hospital store car show

  • The most important categories for car purchases / subscriptions

  • BarkBox and subscription boxes

  • Home Delivery, BOPUS, and Curbside

  • DoorDash connects merchants with pet stores

  • BOPUS and Curbside options

  • Link to online grocery shopping

  • Curbside Variations

  • Kibble Vending Kiosk at LeClerc’s Kibble Vending Kiosk in the supermarket car park (Lamballe, Brittany)

  • directly to the consumer

  • Farmer delivery dogs

  • PetPlate delivery

  • Direct to the consumer as a threat to auto play

  • Customer payment services

  • Chewy Holiday Gift Card

  • Zoetis pet card based rewards program

  • Retail sale of veterinarian and pet services

  • Basics of pet care at walmart

  • Mobile veterinary and pet

  • Pharmacy services in the supply of tractors

Chapter 4: The Psychology of Shoppers

  • Chapter highlights

  • Pets as home makers

  • Motives for owning pets

  • pets as a family

  • Cats as a family

  • Breeding pets day and night

  • The pet market as a healthy market

  • Shoppers’ priorities and values

  • Pet products are the same priority

  • Quality as the most important factor for purchasing a product

  • Pet care as a purchase driver

  • In search of pet health products

  • Addressing pet stress among dogs and cats

  • Senior pet service

  • Products for overweight and special needs pets

  • Pet food as health care

Chapter 5: Focus on pet food

  • Chapter highlights

  • Sales and stocks

  • Online versus brick and mortar sales

  • Pet food product sales and shares by retail channel

  • The growth in online shopping is limiting the performance of bricks and mortar

  • Wal-Mart is the ultimate Shopper Draw retailer

  • Retail shopping pairs by dog/cat ownership

  • Cross-channel shopping for pet food

  • The Internet is not just about sales

  • DTC Challenges Fresh Pet Food Brick-and-mortar retailers

  • Grill Autoship Fresh Dog Food

  • Find Freshpet Dog Food at Walmart and other retailers

  • Fresh Devotees at Petco.com

  • Shopper demographic: pet food

  • Customer demographics: Leading channels and retailers

  • Detailed demographic tables

Chapter Six: Focus on Pet Medicines

  • Chapter highlights

  • Sales and stocks

  • Breaking into e-commerce over the dominance of the veterinary sector

  • Banfield pet hospital store

  • Pet Chewing Pharmacy

  • Pet Supplies Pharmacy Plus: How it works

  • On-Site Vet vs. Rx Flea/Tick/Heartworm Online Shopping Share

  • On-site bricks and mortar vs online sharing of used over the counter/buy used products

  • Withdraw client to control fleas by channel

  • Channel shopping for flea control

  • Online Boom

  • Walmart online pet pharmacy

  • Supply of tractors online pet pharmacy

  • Retail purchase patterns of over-the-counter drugs

  • CBD and direct-to-consumer delivery

  • CBD products for pets

  • Shopper demographic: Easy control

  • Customer demographics: veterinary sector vs. leading retailers

  • Detailed demographic tables

mentioned companies

  • chewy

  • PetCo

  • Mars

  • Nestle

  • Central Park and Pets

  • Amazon

  • Walmart

  • Burn

  • vetsource

  • Seattle Human

  • petsmart

  • Banfield pet hospital

  • park box

  • LeClerc Center

  • Farmer’s dog

  • PetPlate

  • Zoetis

For more information on this report, visit https://www.researchandmarkets.com/r/v6g3qw

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