TBH Vegan Hazelnut Spread Appoints New Co-CEOs as Part of Strategic Growth Plan

TBH, the vegan hazelnut cocoa spread co-founded by Stranger Things star Noah Schnapps, has announced a management restructuring, with investor and co-founder Baminuzzi joining current CEO Elena Guberman as co-CEO. and Guberman became co-CEO. -Founder. According to tbh, these changes mark the beginning of the brand’s strategic growth trajectory.

“Ba has worked directly with Noah since the launch of the brand and has celebrity relationships and marketing knowledge that will play an important role for our brand.”

Created as a healthy alternative to traditional hazelnut spreads, TBH (anagram of To Be Honest) sells spreads made with simple ingredients, reduced sugar and no palm oil. Hmm. Since launching in 2021, TBH has built an impressive online following of over 160,000 fans on his IG and TikTok, and Schnapp’s celebrity influence has contributed to his 20 million views of that content. Got more views.

purpose-driven brand

Ba Minuzzi, the brand’s new co-CEO, is a renowned venture capitalist who uses her platform to guide celebrities and build purpose-driven and mindful brands. Ventures Within five years of her becoming a capitalist, Ba has invested in her over 100 startups, now listed companies, four unicorns, and multiple companies in the consumer packaged goods (CPG) industry.


TBH is the first startup that Ba co-founded behind the scenes at Schnapps.


Rethinking Snacking

Elena Guberman, co-founder and co-CEO of TBH, said: Ba has worked directly with Noah since the brand’s launch and has celebrity relationships and marketing knowledge that will play an important role for our brand in the years to come. It has been an uphill road and we are very excited to work with Ba to greater capacity as we continue this journey of reimagining nostalgic snacks and bringing our products to consumers around the world. ”

Ba Minuzzi, co-CEO of TBH, said:


She continued, “Elena has secured partnerships with fast delivery platforms such as Gopuff and Getir to exceed expectations from DTC, as well as bring our delicious brand to over 500 doors in less than a year. Helping brands co-lead and fulfill their mission with an honest commitment to doing better is an incredible responsibility to move the company forward. needs a team and we’re excited for what’s next.”