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Sumterites run to (free) Dunkin’. about 100 locals line up for free coffee

On Wednesday morning, the air was cold, the ground was wet, and the sky was gray. Still, that did little to stop about 100 eager locals lining the Dunkin’s sidewalk for a year of free coffee.

Dunkin’, 2567 Broad St., closed its doors on Nov. 1, 2022, to transform the brand’s “next generation” look. 2022 Upon re-opening on November 26, customers were welcomed by a contemporary design, complete with a new open concept, bright colors and high-quality materials to create a “close, positive and energetic environment”, an exclusive ‘On the Go’ experience. a drive-through lane that allows members who pre-order to bypass the ordering lane and go straight to the pickup window—the first national restaurant brand to offer such a service—and an innovative tap system that delivers eight continuously cold beverages, such as coffee , Iced Tea, Iced Coffee and Nitro Infused Iced Coffee.

The event was scheduled from 9am to 11am, along with their free coffee, visitors were also treated to free merchandise and a free donut with the purchase of any beverage during the festivities.

Customers chatted with each other as they stood along the brick wall of the restaurant, watching and waiting for those glass doors to finally open.

Tamiko Robinson, a coffee drinker for more than 20 years, pulled into the Dunkin’ parking lot at 4:30 a.m., making her first in line for the event. Dunkin’s is his go-to guy on his early morning commute out of town. When he heard the business was reopening and serving coffee, he knew he had to take over.


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“I got here around 4:30 this morning because I thought people would be here, but I was the only one here until around 6:30, then two other patrons came,” he said.

Besides being an early bird at Black River Electric Cooperative’s annual meeting, Robinson missed other opportunities to earn free stuff from businesses. What made him resist the urge to sit in the wet, freezing morning for countless hours?

“I heard Dunkin’ Donuts has dark roast coffee now, and I wanted to try it,” he said. “I thought the best way to try it out was to get free coffee for a year.”

As Robinson and more than 70 other customers shuffled inside the newly remodeled store to get their coupon book, employees behind the counter were on deck, filling orders both at the counter and at the drive-thru. Outside, Cuppy, the brand’s mascot, kept spirits high with his dance moves and willingness to be photographed.

Jasper Cureton, Dunkin’ Regional District Manager, greeted patrons with his infectious smile, thanking them for supporting the business. He witnessed the Dunkin’ grand re-opening at various regional stores and saw residents line up the night before at 10 p.m.

In the northern states, Dunkin’ is on almost every corner. While Cureton doesn’t think the brand will be as popular in the South moving forward, he hopes the store’s new look and positive energy will bring more Sumter residents to work at Dunkin’.

“We are trying to become a very relevant and convenient brand,” he said. “We’re glad they came out and we just want the whole community to come out and visit us and understand what Dunkin’s is all about.”