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Subway New menu item challenges signature Chipotle and KFC offerings

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The fast food industry is always raising the bar against its competitors, working to find a unique angle that it offers consumers compared to the other fast food restaurants.

Subway has made its name with its freshly baked bread and fresh ingredients for sandwiches. Taco Bell Yum Brands (YUM) – Get free report serving a variety of Mexican dishes. Yum’s Kentucky Fried Chicken is known for finger-licking fried chicken. Chipotle Mexican Grill offers fresh ingredients made to order burritos.

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