Rapid digitization has bridged the gap between India’s big cities and smaller towns, with schools, hobby classes, restaurants, hospitals, PG accommodation services, beauty salons, hostels, car rentals, hotels and tutorials are the top 10 most searched services in 2022. , according to a report by local search services company Justdial.
“Increasingly, smaller cities are also using the Internet when it comes to searching for services, and by 2022 the number of searches in these cities was twice that of large cities. For the report, Justdial analyzed data from eight major cities, Delhi/NCR, Mumbai, Kolkata, Chennai, Pune, Bangalore, Hyderabad and Ahmedabad with 700 smaller towns and cities,” Justdial said in the “Annual Search Report: How India Searched”. in 2022?’.
He added that the year 2022 turned out to be a transitional year for India, beginning with the third wave of COVID-19 in the country and gradually progressing to the removal of almost all restrictions related to the pandemic. As a result, searches in the education, health and tourism sectors picked up indicating the normalization of the economy.
“Our annual search report indicates that rapid digitization has bridged the gap between India’s big cities and smaller cities and towns. Online searches for services have increased massively in smaller cities and towns across the ‘India in 2022, they saw 2X searches compared to big cities. In 2021, it was 1.6X compared to big cities, so it indicates that smaller towns and cities are getting more and more connected .With consumer services shifting online, service providers across a wide range of services are increasingly using digital platforms to meet demand and Justdial is at the forefront of this revolution,” according to a statement.
He added that as Covid cases declined, Indians left more than often as demand for tour operators, foreign exchange agents, bungalow rentals and resorts witnessed 2X growth as the people took revenge on the trips. Hotel searches during the year increased by 40% and rental car searches by 70%.
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