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Recipe Videos Are Getting Weird and We’re Into It

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We’ve been watching people cooking on screen for a while—According to Guinness World Records, CookingIt was the first “TV cooking show” broadcast on the BBC on 12 June 1946. From there we followed icons like Julia Child, Martin Yanand our lord and savior man Fieri guide us through the recipes and teach us how to cook. As different as these chefs are, a tried-and-trueand-The real formula for this type of show is a combination of the chef speaking directly to you from the camera and the wide shots of the close-up.spoon mixing, pan frying and knife slicing. In the age of social media, things are different and all recipes must be forwarded in two minutes or less.

Without the chief’s injected talent’Although his personality popular “hands and pans” videos made popular by Tasty to be able to start mixing together. The apple pie recipe looks the same as the enchiladas recipe, it looks the same as the sushi recipe, with a set of ingredients piled up by a series of hands that could belong to anyone. So it’s a pleasure to have someone come in to disrupt the genre. inject Shock, flair, art, and plain old weirdness to these recipe videos. TikTok page New World Cuisine (@userppppckpi0do) does just that.

How is New World Cuisine changing recipe videos?

The user behind New World Cuisine posted their first video just three weeks ago, but they’ve already left a lasting impression with over 45,000 followers.. Account opened last week one stop-motion video An anthropomorphized chicken breast peels a tomato and decapitates a shrimp only at the end Chop itself and turn all the ingredients into meatballs. Just watch.

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The video, which has been watched nearly 17 million times, described by a Twitter user As “the scariest cooking video I’ve ever seen”. But Another person on Twitter said, “I think little chicken cutlets look so cute peeling a little tomato.” Some were even able to surpass the “creep” factor. follow the recipe perfectly. Regardless of where you land on the spectrum, it instantly strikes a chord and cannot be ignored.

Last week, New World Cuisine posted a new video on TikTok almost every day and tried out the style approaches. Next it was tomato stepping into the main character role, removing the bone from the chicken. Then a recipe animated with felt. Recently, a recipe delicate ballet dough rolled.

Even if you are as mysteriously in love with these short films as I am, there is definitely something to criticize. raw chickenfor example, it should not touch your materials or work surface for food safety reasons. I could definitely do with less beheading in these videos. But still, there’s something beautiful and still somehow educational about what we’re looking at.

These videos achieve the same play as other ultra-simplified recipe videos by showing how easy cooking can be with just a few ingredients. But by adding animation and sound design elements beyond a chirpy, royalty-free melody, these simple recipes come alive. They are in a roundabout way It harks back to the Julia Child days, sometimes messy but totally engaging and totally unique in a way that makes you stop and engage with a recipe. We should embrace these types of cooking videos and remind them that food is art.