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Quest™ launches NEW Quest Cheese Crackers, a protein snack made with real cheese

Quest partners with world-renowned artist and DJ, Steve Aokito provide nutrition worthy of the athlete to everyone

DENVER, January 24, 2023 /PRNewswire/ — Quest™, part of The Simply Good Foods Company (Nasdaq: SMPL), launches new Quest Cheese Crackers in Cheddar Blast, a crunchy cracker seasoned with real cheese flavor that delivers the kind of crunch they crave the consumers With 10g of protein and 5g of net carbs per serving, Quest Cheese Crackers are a tasty addition to the robust Quest product portfolio, all based on the brand’s mission to deliver great taste and decent nutrition for athletes for everyone

Quest™ launches NEW Quest Cheese Crackers, a protein snack made with real cheese

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To celebrate the new product, Quest has partnered Steve Aoki, two-time GRAMMY-nominated artist, DJ, producer, Dim Mak Records founder and loyal Quest fan. Together with Aoki, Quest launches the #QuestCheeseParty challenge on TikTok. The challenge asks consumers to duet with Aoki and flash their biggest smile for a chance to win limited edition Dim Mak x Quest products, Quest Cheese Crackers and more.

“I’m often on the road performing all over the world, and I discovered Quest protein bars years ago because they were a tasty way to get protein in and fuel my busy lifestyle. I love their new cheese crackers , as I can snack on them when I’m working and have a satisfying cheesy crunch with protein to keep my energy up,” she said Steve Aoki. “I love bringing experiences to fans that incorporate music and authentic self-expression, which is why I’m so excited to start the #QuestCheeseParty Challenge.”

To participate in the Challenge, which starts today and ends today February 14, 2023, consumers should visit tiktok.com/@steveaoki and post a duet with Aoki, showing off his cheesiest smile and using the official hashtag #QuestCheeseParty. Consumers must tag @SteveAoki and @QuestNutrition in their post.

Official rules and details at onaquest.co/questcheesepartyrules

“Consumers are focusing on their nutrition and wellness goals, but they still want that savory snacking experience,” he says Linda Zink, Marketing Director of Simply Good Foods. “Quest is all about supporting consumers by delivering taste, while still providing the macros they’re looking for. We’re excited to launch Quest Cheese Crackers, a cheesy option that satisfies that snacking hunger while providing a protein boost without a ton of clean. carbs.”

Quest Cheesecakes are available in 4ct. multipacks online at QuestNutrition.com and in stores at retailers such as Amazon, Target and Walmart.

About The Simply Good Foods Company

The Simply Good Foods Company (Nasdaq: SMPL), based in Denver, Colorado, is a consumer packaged food and beverage company that aims to lead the nutritious snack movement with trusted brands that offer a variety of convenient, innovative, great-tasting and better-tasting snacks and meal replacements for you, and other product offers. The product portfolio that we develop, market and sell primarily consists of protein bars, ready-to-drink (“RTD”) shakes, sweet and savory snacks and confectionery products marketed under Atkins.®Atkins Indulge®search® and Quest Hero™ trademarks. Simply Good Foods is poised to expand its wellness platform through innovation and organic growth along with acquisition opportunities in the nutritional snack space. For more information, see http://www.thesimplygoodfoodscompany.com.

About Quest

The Quest™ brand offers athlete-worthy nutrition to everyone with complete, protein-rich products that minimize carbs and sugar while keeping taste at the fore. The robust product portfolio includes protein bars, savory snacks, ready-to-drink shakes, protein powders, cookies, confectionery and frozen foods. A fast growing leader in active nutrition. Quest products are available online at QuestNutrition.com, e-commerce and at more than 190,000 locations in the United States and internationally. For more information about Quest, visit QuestNutrition.com.

Contact: [email protected]

Quest™ launches NEW Quest Cheese Crackers, a protein snack made with real cheese

Quest™ launches NEW Quest Cheese Crackers, a protein snack made with real cheese

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SOURCE Simply Good Foods