Plant-based seasonings are riding on health trends, superfood appeal

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Few food trends are as closely linked as healthy eating and plant-based cuisine. Consumers say nutritional value is the No. 1 reason they choose a vegetarian or vegan entree, according to Technomic 2021 Center of the plate: seafood and vegetarian report.

And just as plant-based eating gives consumers the opportunity to include more healthy foods in their diet, it also gives retailers the opportunity to offer products that meet both needs at once—meatless meal ingredients that include “superfoods”.

Dressings drive sales

As consumers shop for vegetarian options at the supermarket, sauces and condiments have great appeal. According to a 2020 report from the Good Food Institute, sales of herbal condiments and dressings increased by $81 million year over year — 123% of dollar sales in the prior year. Similarly, Technomic’s May 2022 New trends in menus highlights sauces and condiments made from superfood nuts and seeds as a driver of plant-based food innovation.

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For example, tahini, which is known to many as the ingredient that gives hummus its creaminess and nutty flavor, is made from sesame seeds, a superfood full of calcium, protein, fiber, iron and other essential vitamins that make it especially appealing for consumers. look for plant-based foods full of rich nutrition. Tahini strikes a balance between affordability and novelty – offering maximum versatility while giving consumers the ability to refresh their favorite recipes in an instant.

Don’t complicate yourself

Convenience plays a major role in the appeal of sauces and condiments, and plant-based sauces can add great flavor and nutrition to grain bowls, salads, and other healthy recipes. In restaurants, the top applications of tahini according to Ignite menu data include falafel, veggie sandwiches, veggie bowls, hummus and other vegetable dips, and consumer uses at home are likely to be similar. With a nod to Mediterranean cuisine, tahini can help meet consumer demand for global plant-based foods that combine novelty with affordability.

It can be useful for merchandising to target these consumer priorities; try giving a plant-based recipe inspiration with a global twist, or emphasize ease of use with plant-based seasonings as a quick addition to healthy meals at home.

And of course, choosing the right products to offer is also crucial. Tahini from Mighty Sesame Co., a Kayco brand, offers tahini in a number of convenient formats, including tubs for easy use in recipes as well as squeeze bottles for adding directly to salads, sandwiches and more. Varieties include Whole Seed Tahini and Creamy Organic Tahini, each made with sesame seeds as the sole ingredient, as well as Harissa Tahini for a perfectly spiced twist.

Mighty Sesame Tahini is as versatile as it is easy to use in consumers’ favorite plant-based meals. To learn more, visit mightysameco.com.

This post is sponsored by Kayco