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New Culture Appoints Mark Ramadan to Board of Directors

Animal-free cheese brand taps CEO Hu ahead of product launch

SAN LEANDRO, California., January 24, 2023 /PRNewswire/ — New Culturea pioneering animal-free dairy company, today announced the appointment of a purpose-driven leader Mark Ramadan to its board of directors. Ramadan is the CEO of HUthe leading better-for-you chocolate brand in the US. He first made his mark in the food world as co-founder and CEO of mister from Kensingtona B-certified corporation that produces globally inspired spices that bring integrity and charm to ordinary and overlooked foods.

“I’ve spent the last 12 years building brands and businesses that aim to improve the world through food, and I couldn’t be more energized by New Culture’s approach to doing just that,” said Ramadan. “My experience in food has taught me that the best way to help people make better choices for themselves and the planet is to make no sacrifices in the actual tasting experience. be the best possible solution to giving us all the delicious, gooey cheese we want, while creating a significantly lower impact on our planet.”

The appointment marks the next step in New Culture’s mission to launch products that are better for us, our planet and our food systems. Using precision fermentation, the company produces animal-free dairy products that are indistinguishable from conventional products in taste, texture, function and nutritional content, while radically reducing water, land, energy and greenhouse gas emissions. Noua Cultură is scheduled to begin public tastings this year, starting with its animal-free mozzarella, and roll out to pizzerias in early 2024.

“Mark’s experience in successfully launching and building iconic and mission-driven food companies makes him a perfect fit for our board, especially as we now prepare for our own launch,” said. Matt Gibson, co-founder and CEO of New Culture. “Our mission is to drive global change towards an animal-free dairy future, and it’s a testament to the team and what we’ve achieved so far that Mark is joining us to accelerate that mission.”

New Culture’s board of directors includes members Michael Berolzheimerfounder and managing partner of Bee Partners; David Delfassyinvestor at Ahren Innovation Capital; Garlati wins of Evolv Ventures backed by Kraft Heinz; Arvind Gupta, founder of IndieBio and partner at the Mayfield fund; and Harry Kalms of CPT Capital.

“Mark has a proven track record as a founder and entrepreneur, having scaled several innovative food businesses to successful exits into global food businesses,” said Delfassy at Ahren Innovation Capital. “Mark brings excellent experience in company building, early stage financing and merchandising through both foodservice and retail. I am delighted to have Mark join the New Culture Board of Directors and look forward to his contributions.”

The New Culture announced a 25 million dollars Series A investment round in November 2021. The company’s investors include global food companies Kraft Heinz (Evolv Ventures) and ADM (ADM Ventures); venture capital firms Mayfield, Future Ventures, Ahren Innovation Capital and SOSV; and leading food tech VCs S2G, CPT Capital and Be8 Ventures. Since then, they have received investment from the Korean conglomerate, CJ CheilJedangand others to aid the efficient and scalable use of precision fermentation to produce casein proteins and animal-free cheese.

For more information on New Culture, please visit: www.newculture.com.

About the New Culture

New Culture is leading the global movement toward an animal-free dairy future. We make animal-free dairy products that stretch, melt and taste real. Combining traditional cheesemaking methods with innovative food science, New Culture offers cheeses that are kinder to animals, the planet and human health. With New Culture’s revolutionary science, any cheese is possible and can be made completely animal-free. In other words: cottage cheese without the cow. The future of dairy is here – and it’s delicious. For more information, visit www.newculture.com.

SOURCE New Culture