Neat Burger opens first U.S. store with help from Leonardo DiCaprio

Next month, vegan burger chain Neat Burger will open its first U.S. location in New York City’s Nolita neighborhood. Founded in London, England in 2019 with the help of world champion race car driver Lewis Hamilton, the shop offers plant-based cheeseburgers, chicken burgers, hot dogs, mac n cheese, tater tots and milkshakes. , children’s meals.

neat burger

After securing a strategic investment from actor and environmentalist Leonardo DiCaprio, Neat Food Co. (NEAT), which encompasses both burger concepts and retail brands, is backing the vegan burger chain and launching plant-based meat. The business gains a foothold within the United States. The company last year appointed Vincent Herbert, former CEO of Le Pain Quotedian, as CEO of Neat Burger USA. Additionally, Jeffrey S. Fried (former chairman of Sweetgreen) and Henrik Fjordbak (former COO of Joe & The Juice) joined the brand’s advisory board to help drive its mission to save the planet.

“We are on a mission to fundamentally change the way the world consumes protein, and these are the places where our expertise has a real impact,” said Zack Bishti, co-founder and CEO of Neat Burger, in a statement. I am pleased to announce the new appointment of

Lewis Hamilton

“With Jeff and Henrik’s successful development of industry-leading brands and Vincent’s global expansion, we have a strong team ready for explosive entry into new markets. To change consumer behavior and be a force for good.”

Lewis Hamilton’s Vegan Movement

Hamilton went vegan in 2017 and uses his immense fame to promote animal rights and social justice issues, often using social media to encourage his fans to go vegan. Hamilton also invests in his vegan businesses such as The Not Company, a Chilean vegan startup that raised $235 million last year with the help of Hamilton and music artist Questlove. By putting money in his mouth.

In 2019, Hamilton’s investment in NEAT, co-created with hospitality group The Cream Group and Beyond Meat investor Tommaso Chiabara, provided significant funding to get the company off the ground. After opening a flagship store in central London in 2019, Neat Burger has expanded to his second and third locations in the Camden and Soho districts respectively. The brand has grown rapidly, bringing more locations to the domestic market in 2021, including 20 “ghost” kitchens, after securing an additional $7 million in a funding round led by SoftBank’s Rajeev Misra. Announced a massive expansion plan to go global. Starting in the US.

neat burger

By 2030, NEAT plans to expand to 1,000 corporate-owned, franchised, and dark kitchens. We are also committed to providing the retail sector with next-level, plant-based meat alternatives made with wholesome ingredients such as quinoa, chickpea and mung bean grain mixes.

“By 2040, we will see a world where alternative proteins will completely replace animal protein,” Chiabra said in a statement. We are leading the development of these alternatives that we offer. We are here to prove that the easiest choice can also be the best choice for the planet.”

American vegan burger shop

Neat Burger’s expansion to the US comes at a time when local vegan fast food chains are beginning their own expansions to meet the growing demand for plant-based foods. This market is estimated to be worth $74 billion in a recent artificial intelligence-driven report by Tastewise. By 2027.

Vegan chain PLNT Burgers (owned by celebrity chef Spike Mendelsohn of Top Chef fame) opened its first New York location in the Union Square neighborhood last year, before expanding to Boston. Canada’s Oddburger, the first vegan fast food chain, plans to have 50 of his locations in North America by 2029, with plans to expand to New York City.

plant power fast food

On the West Coast, San Diego’s Plant Power Fast Food expands to Los Angeles, Fountain Valley, Sacramento, and opens its first out-of-state location in Las Vegas, Nevada. Oregon’s organic vegan fast food pioneer, Next Level Burger, is also expanding to multiple states.

The traditional fast food giant has McDonald’s teaming up with Beyond Meat to develop plant-based options globally through its McPlant platform. testing. Taco Bell is vegan testing his meat.