More fast food options will be available at America’s largest grocery chain soon – don’t eat this

With the title of America’s largest grocery chain already closed, Kroger has also expanded into the fast food business over the past two years. Collaborating with both Clustertruck and Kitchen United, the company has launched “Ghost kitchens” in a few of its stores across the country in order to offer fresh, restaurant-quality food for both service and delivery, and consumers are fast taking the new concept.

Kroger first partnered with Clustertruck — a delivery-only restaurant with a menu ranging from burgers and wings to tacos and Asian-style meals — in 2019. After a successful pilot program, two ghost kitchens opened inside existing stores in Columbus, Ohio and Metro Indianapolis.

RELATED: 12 Fast Food Chains That Opened Inside Walmart This Year

In order to test a different type of Kitchen Center, Kroger announced a second partnership with Kitchen United in August 2021. Unlike Clustertruck operations, these on-site kitchens offer food options from multiple restaurants such as Dog Haus, Wing Zone, Monkey King Noodle Company, Carl’s Jr. and Fresh Brothers and more. The assortment varies at each location in the store which currently includes Los Angeles Ralphs and Kroger in Houston, and as of this week, an additional Kroger in Dallas.

ADVERTISEMENT

Although both brands of ghost kitchens have only been open for a short period of time, they have already had a positive impact according to the Placer.ai analysis.

“To date, ClusterTruck and Kitchen United ghost kitchens only operate for a very small portion of Kroger’s massive, nationally distributed supermarket fleet, but foot traffic data from sites with ghost kitchens already shows the big gains that come from this concept, Placer said the .ai report.

These increases in traffic are promising for the grocery chain, and an article from Cincinnati Business Inquirer He speculated that this early success “could pay off [Kroger] To open more ready-to-eat facilities. ”

story from Dallas Morning News Highlighting the latest opening of Kitchen United, he also stated that “prospects for expanding the partnership are good”. But, Kroger Vice President of Marketing, Frank Romero, commented, “It’s too early to say.”

Kroger Ghost Kitchens also help this company compete with Walmart, which has offered fast food options within its stores for some time. After ending a long-term relationship with McDonald’s, the retailer has also recently diversified its in-store food offering, moving chains like Domino’s, Taco Bell, Wendy’s and Shawarma Press into its stores.

Megan Hagman

Megan is a freelance writer based in Columbus, Ohio. Read more