Mom’s WIC-Approved TikTok Recipes Go Viral

Marissa “Sunni” Rudd’s WIC-approved TikTok meals reach more than 45,000 moms

When Marissa “Sunni” Rudd joined TikTok, she just wanted to document her life and pregnancy. After mixing up a no-nonsense breakfast using only WIC-approved ingredients, she found herself creating a new TikTok niche: easy, healthy, accessible meals made using WIC-approved ingredients.

Almost all of the meals Rudd shares on his TikTok can be prepared using only WIC-approved ingredients.

The Special Supplementary Nutrition Program for Women, Infants and Children, or WIC, provides food to eligible low-income persons who are pregnant, postpartum, or have infants and children up to age 5. However, unlike the SNAP program (still colloquially referred to as “food stamps”, which formerly and sometimes gives money to people to purchase a variety of foods at the grocery store), WIC benefits can only be used to purchase certain foods.

Knowing that putting together an entire meal can be frustrating within the limits of WIC’s permissions, Rudd tells Mashable that many of the meals on her TikTok are inspired by the feeling of “like when you’re down on your last dollar.” and you only have WIC card, what will you do?”

For example, in New York, where Rudd lives, there are many WIC-approved health foods (though Rudd says finding them all can be a problem in the city), but there are limitations on many common foods, such as cheese (no grated cheese, no string cheese), eggs (regular only, no jumbo or organic), baby food (nothing that comes in a sachet). Also, the types of ingredients you always find in cookbooks (like nuts, herbs, dried fruit) are all banned in the WIC program.


His first video using only WIC Approved foods was this great looking breakfast dish with peppers, potatoes and avocado.

After that, his followers asked him to continue making TikTok meals using only WIC-approved ingredients, and a trend was born!

This quick chili lunch needs only canned beans, onions, bell peppers, jalapenos, and crushed tomatoes, and it looks incredibly hearty and comforting, and unlike regular chili, it doesn’t need an entire day to sit in a slow cooker.

Their meals are accessible, not just for the price and ingredients, but the average home chef can really recreate these meals—which I wouldn’t say about halfway through FoodTok.

Blender pancakes made with oatmeal, banana, milk, and peanut butter? I’m sold.


Trying out a recipe by @dayana_acevedo 😋 #wictok #pancakes #35weekspregnant #pregnancytiktok #thirdtrimester #blackmomsoftiktok #fyp #decemberbaby

♬ Nothing – Bruno Major

Since flour isn’t on the WIC list, she has tips, like using crushed cereal to bread fried foods. Plus, many of their recipes are vegetarian (“You don’t really get protein on WIC. You get tuna and salmon, but only some people get it,” says Mashable), so she hopes vegetarian meals help people out. When it comes to getting protein with meatless meals, think outside the box. “You have to be creative that way and I don’t think it’s something that everyone knows how to do,” he shared.

Mashable reports that its TikTok is so popular that it’s set to release a cookbook soon, and is gearing up to meet up with the actual WIC program to hopefully solve some of the problems the new mom finds while shopping within the confines of the program. At the end of the day, Rudd said, “I hope anyone who needs to see [my TikTok] They stumble upon… and encounter the WIC mama community. I hope they come across that name and feel empowered by what they find.”