Iconic apparel brand Fruit of the Loom and New York-based dessert company Milk Bar have collaborated to launch an exclusive apparel and dessert collection just in time for the holidays.
The collection is inspired by iconic seasonal treats and comes in two select sets, available for pre-sale exclusively on the Milk Bar website beginning Thursday, November 17 at 10am EST for delivery beginning December 12 and at select Milk Bar locations nationwide. The thoughtfully designed line combines the best of both brands, pairing desserts with clothing available in sizes S-XXL, with prices ranging from $80-$85.
“As we write the next chapters of the Fruit of the Loom story, what matters most to us is showing ourselves to our fans in unexpected ways that ignite those feel-good moments,” says Angela Dennison, Fruit of the Loom’s vice president of marketing. and Marketing. “What you wear and what you eat has the unique power to brighten your day, and this collection puts a delicious spin on a couple of our favorite pieces, allowing our fans to experience both brands in a fun way.”
The limited-edition Fruit of the Loom x Milk Bar Collection includes:
Limited-Edition Holiday Tie-Dye Hoodie with Peppermint Bark Tie-Dye Pie ($85)
Featuring the Fruit of the Loom Eversoft Fleece Pullover Hoodie in an exclusive limited edition red tie dye design. The hoodie is made with Eversoft ring-spun fabric to ensure superior softness, wash after wash, and wicks away moisture so you stay comfortable and look great all day.
It’s paired with Milk Bar’s Peppermint Tie-Dye Pie, a combination of classic winter flavors with a dreamy, creamy twist on Milk Bar. A deep chocolate crust is topped with layers of thick vanilla and cocoa caramel, a layer of nougat of fluffy candy cane and topped with a chocolate drizzle and holiday pretzels.
Limited Edition Holiday Starburst Kit with Raspberry Star Burst Cookie Cake ($80)
Heavily inspired by Milk Bar’s Star Burst cookie and delivering the same premium softness and style, Fruit of the Loom’s limited-edition Eversoft Fleece Crew peppered with black and red starbursts complements Milk Bar’s classic Christmas cookie cutout with more flavor and seasonal fun.
The extra large toasted almond biscuit pound cake is topped with a crunchy spiced biscuit base with a deep bag of seasonal raspberry jam. A burst of peek-a-boo stars is cut into the top layer and dusted with a generous dusting of powdered sugar.
“A classic hoodie is a lot like a perfect bite of dessert. The very ease of it, the genius simplicity of it, seemingly effortless, can shake my confidence and my mood immediately,” says Milk Bar founder Christina Tosi. “From the soft crewnecks as a kid to the timeless white tees that line my closet today, Fruit of the Loom has been a part of many of my feel-good moments. And now we’re bringing together the power of dessert and comfort just in time for the cozy holiday season. I, for one, can’t wait to dig deeper.”