Mark your calendars: Viva Fresh registration opens January 25th


Mission, Texas – The Texas International Produce Association (TIPA) is pleased to announce that general registration for Viva Fresh Expo 2023 will open on January 25, 2023. The highly anticipated event will return to the incredible Gaylord Texan Resort & Convention Center in Grapevine, Texas, on March 30 – April 1, 2023. Event attendee registration will be open online at

Viva Fresh not only sheds light on the importance of Texas, especially the Rio Grande Valley, as a vital trade corridor and producing area for fresh fruits and vegetables, but also focuses on the promotion of healthy eating and the adoption of a healthy lifestyle. The three-day event will have everything the industry loves: great food, lots of networking, unique education and relationship building in a lively, relaxed and intimate setting.

Of course, everyone can expect this year to be better than ever with the return of popular events like the Viva Fresh Open Golf Tournament, Grapevine Winery Tours, and the In Bloom Women in Produce Reception.

Attendees will experience an infectious burst of energy unlike any speaker before, during the keynote luncheon where former Atlanta rap record executive turned health advocate, inspirational leader, athlete and philanthropist, Charlie Rocket (aka CEO Charlie) shares its pure energy. His story of success, fame and multi-million dollar music label value was cut short by a health crisis turned into a second chance. His story will inspire and his energy will motivate everyone to raise the bar to follow their dreams.

“Viva Fresh has become known for our emphasis on big ideas about eating fruit and vegetables and what healthy living can look like in 2023 – and Charlie Rocket is the embodiment of that message,” said Dante Galeazzi, CEO and President by TIPA. “Our industry wants to sell more fruit and vegetables, but we have to go down that path where consumption is involved. The Clean Eating Challenge is a first-hand account of an industry community doing exactly that! And at the Viva Fresh Expo, well, we know that’s where fresh fruit and vegetables are the star of the show.”

Returning is the highly anticipated women’s event, In Bloom, designed to empower and advance women in manufacturing. The event continues to grow in popularity as members come together and share their learning and experiences at the event and throughout the year. This year’s event will sport a gaming theme, where guests can expect to gain valuable insights while networking and continue to build their community. Conceived at Viva Fresh Expo 2019, In ​​Bloom utilizes shared opportunity, networking, mentoring, advocacy and professional development while also offering a supportive environment of women committed to helping one another.

Also, by popular demand the Y-TIPA reception is back, bringing together industry members under the age of 35 to network and learn from each other. Last year’s inaugural event was a huge success with over 100 attendees from various industry sectors.

Bigger. Bolder. Cooler. Better than ever. See you in Dallas!


About Viva Fresh Produce Expo

The Viva Fresh Produce Expo was established in 2015 by the Texas International Produce Association (TIPA) to create meaningful networking and educational opportunities for its members, shedding light on the importance of the Rio Grande Valley as a critical trade corridor and producing zone for healthy and nutritious fruit and vegetables available all year round. For more information, visit

About the Texas International Produce Association

Founded in 1942, the Texas International Produce Association (TIPA) promotes, advocates, educates and represents the nearly $10 billion of fresh produce that is grown in the state or defines Texas as the premier entry point to the United States for distribution north american. For more information about TIPA, visit or call 956-581-8632.