Kind’s Lubetzky offers an equity platform to help other startups build their rags-to-riches stories.
Camino’s team – many of them friendly alumni – draw on their extensive experience to take entrepreneurs to the next level.
The New York-based company promises experienced partnerships, a long-term focus and a value-based approach to help experienced entrepreneurs take their disruptive ideas forward.
He can do this by partnering to launch and build a new venture, or in the company’s strategic positions to guide it into its next phase of growth, learning from the fledgling startup Kind Snacks and becoming a powerhouse for the Mars candy maker. It is reported that in 2020, about 4 billion dollars have been allocated for acquisition.
Tempted to think, but reject reality
The good-for-you snack maker grew from an out-of-the-box idea to a multi-billion dollar, multi-category global brand with an initial investment of just $5 million. It has succeeded by taking the road less traveled, breaking industry conventions, and empowering consumers to live better lives without compromising on priorities like taste and convenience. He was also a pioneer of social entrepreneurship, known for his philanthropic approach to encouraging communities and states of mind that work together to “create a kinder world”.
“Through Kind, we’ve gained a wealth of experience in what it takes to define true white space, develop a unique value proposition, and grow an iconic brand that ultimately paves the way for a successful global business.”said Lubecki, who has taken on the mantle as Camino’s chairman.
“The Camino Partners team is committed to helping today’s brightest entrepreneurs.”.
There is no strict set of criteria for companies to be eligible for funding, however the incubator looks for entrepreneurs with innovative market solutions proven to challenge categories and change culture while meeting a real market need. For its part, the Kamino team helps the entrepreneur navigate the twists and turns of growth that help Kind thrive, guided by values like kindness, ingenuity and entrepreneurship, rather than tried-and-true playbooks.
There is no pressure to compromise
“Often, when investing in growth capital, entrepreneurs are forced to compromise their product, culture, vision, or values to meet the investor’s benchmarks for short-term success.”said Elle Lanning, managing partner of Camino and has worked at Kind for more than a decade.
“We know that every company’s path to scale will be different, and we look forward to this journey with partners who share our values.” .
A revamped version of Lubetzky’s Equilibra Partners Management, Camino has acquired an established portfolio of early-stage consumer brands, including Mexican convenience food brand Somos Foods, European breakfast brand Belgian Boys, Gimme seaweed snacks and Mediterranean food specialist Cava. However, according to Lanning, Camino plans to allocate $350 million in the coming years.
“It’s not a sequel to Equilibrium”Lanning said.
“By delving deeper into our core strengths, we realized that as founders and entrepreneurs, it was our top priority to put our work experience to work and create our own ways to build our brand.”.
Entrepreneurs interested in partnering with Camino Partners are encouraged to contact us.