Keebler, Mother’s and Utz bring new excitement with sweet and savory variety multipacks!

HANNOVER, dad – (COMMERCIAL LINE) – Based on the report previously announced in 2021, Keebler’s sweet and savory snack experts® and mom® have partnered with Utz Brands, Inc., one of the fastest growing branded platforms in the sale of savory snacks, to create unbeatable takeaway multipacks. With an ever-growing demand for snack variety offerings, this partnership aligns innovative category leaders with their portfolios of iconic brands and significant retail reach to form a winning combination!

Available NOW in major retailers in the United States, the combined Keebler®of the mother®and Utz® Variety multipacks are competitively priced and available in affordable 12, 20, and 30-count offers. There is also a tally of 40 available online at and, ideal for the home pantry.

Various multipacks come with individual packs of home favorites, including Keebler® Fudge Stripes ™ Mini, Keebler® Chips Deluxe® Mini, Mother’s® Circus Animal® Cookies, Utz® Oven Baked Mini Specials Pretzel, Utz® White Cheddar Cheese Popcorn and Utz® Mini cheese balls. They will satisfy every desire, sweet or savory!

This partnership combines two powerful sweet and savory snacks to offer the best of both worlds,“said Fabio Caldera, SVP Marketing Cookies, Cones & Crusts, Keebler Company.”This innovative partnership brings our beloved snacks into the hands of more consumers, bringing something exciting to existing customers and also creating new fans of all three brands.


“With an ever-increasing demand for varied snack offerings, the Keebler, Mother’s and Utz partnership is well positioned to leverage family-favorite brands in an easy-to-carry, easy-to-store multipack. With this winning combination of brands, there is it’s an indulgent snack for everyone in the family! ” said Bill Blubaugh, SVP Marketing & Communications, Utz Brands, Inc.

For more information, visit, and And stay connected with Utz on Facebook, Instagram, TikTok and Twitter. Don’t forget to tell us if you are a little sweeter or saltier today!


About Utz Brands, Inc.

Utz Brands, Inc. (NYSE: UTZ) produces a diversified portfolio of savory snacks through well-known brands including Utz®, ON THE BORDER® Chips & Dips, Golden Flake®, Zapp’s®, Good Health®, Boulder Canyon®, Hawaiian Brand ®, and TORTIYAHS! ®, among others.

After a century of strong family heritage, Utz continues to have a passion for thrilling and delighting consumers with delicious snacks made with premium ingredients. Utz’s products are distributed nationwide through groceries, mass merchandisers, clubs, convenience, drugs, and other channels. Headquartered in Hanover, Pennsylvania, Utz has numerous manufacturing facilities located throughout the United States to serve our growing customer base. For more information, visit or call 1-800-FOR-SNAX

About Keebler

The Keebler elves produce more than 30 varieties of delicious cookies and treats made with quality ingredients, including the classic Fudge Stripes ™, Chips Deluxe®, Sandies® and more. Ernie and the elves bring magic to family moments by delighting cookie lovers. Keebler cookies are available in bulk, grocery, and convenience stores nationwide. For more information, visit and stay in touch with Keebler on social media (Instagram, Facebook, TwitterPinterest and YouTube).

About mom’s cookies

Since 1914, Mother’s has been lighting up celebrations and creating moments of joy for cookies. From helping families celebrate the holidays, to becoming an after-school snack, to inspiring delicious dessert recipes, Mother’s has been there for all sweet moments, baking memories in every bite. Mum’s extensive cookie portfolio includes Mother’s® Circus Animal®, Mother’s® Chocolate Chip Cookies, Mother’s® Coconut Cocadas®, Mother’s® Double Fudge Cookies, Mother’s® English Tea® Cookies, Mother’s® Taffy® Dulce de Leche, Mother’s® Iced Oatmeal Cookies, Mother’s® Oatmeal Cookies and Mother’s® Peanut Butter Gauchos Cookies.

Forward-Looking Statements

Certain statements contained herein are not historical facts but are “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, as amended. Forward-looking statements generally are accompanied or include, without limitation, statements such as “will”, “expect”, “intend”, “objective” or other similar words, phrases or expressions. These statements are based on the Company’s management’s current expectations and are not forecasts of actual performance. These statements are subject to a number of risks and uncertainties and the Company’s business and actual results may differ materially.