Inflation has parents worried about providing breakfast – here are some solutions to help

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According to a new survey commissioned by General Mills Big G Cereals, many parents are struggling to prepare and serve healthy breakfasts to their children this back-to-school season.

A survey published in August 2022 found that most parents do not believe their children are getting enough nutrients in their diets, and due to high grocery bills and inflation, their options to provide their children with a healthy breakfast are limited. .

If you’re having trouble getting a healthy breakfast on the table, know that you’re not alone. And a little know-how can help stretch your dollar even further when it comes to preparing healthy meals that fit your family’s needs. Read on to learn more about the survey results, as well as budget-friendly tips to help you and your family find a healthy morning routine.


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What did the survey find?

The online survey, conducted by The Harris Poll on behalf of General Mills, asked 2,285 parents: 1,000 parents with children 12 and younger from August 1 to August 8 and 1,285 parents with children 18 and younger from July 28 to August 4.

“As families across the country feel the effects of inflation, the need for light breakfast options that provide good nutrition at an affordable price is critical,” the survey said.

According to the results of the survey, 75% of parents are concerned that their children do not get the necessary nutrients in their diets, and the main reason for this is the cost of food. More specifically, 65% of parents worry that they will not be able to provide their children with a healthy breakfast every morning before school due to inflation and rising food prices.

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More than half of the parents surveyed (52%) said that only high-income parents can afford to provide breakfast for their children. However, this does not have to be the case; There are plenty of nutritious breakfasts and tips to lower your grocery bill without skipping meals.

5 tips for a healthy breakfast for the whole family on a budget

Here are some ways to help your kids enjoy a healthy breakfast while staying on a budget. These five solutions can save you big when it comes to grocery shopping and cooking.

  1. Cooking exercise: Meal prep is one of the most effective ways to make sure your kids eat healthy throughout the week. Whether it’s delicious overnight oats or scrambled eggs, there are plenty of delicious and inexpensive ideas for making healthy and fun breakfasts. In addition, it helps to reduce the time spent in the kitchen.

  2. Buy in general: You might think that name brand products are tastier or more nutritious than their generic counterparts, but that’s not always the case. In fact, our food editors prefer to shop for healthy breakfast foods like yogurt, cereal, and frozen fruits and vegetables.

  3. Buy seasonal produce: Seasonal fruits and vegetables are not only fresher and more enjoyable during peak season, but they are also more affordable at the grocery store. Check out what’s in store for the season and find inspiration for delicious smoothies and easy smoothie bowls. Shopping the produce section sales can help you save on healthy foods for less.

  4. Plan before you go shopping: One way to save money and reduce food waste is to buy only what you need and actually use before it goes bad. Creating an organized grocery list that shows your family’s weekly meals will help you succeed.

  5. Choose canned or frozen: You don’t have to pay a premium for fresh produce to reap the health benefits of eating more fruits and vegetables. Keeping frozen and canned fruits and vegetables on hand can help you create nutrient-dense meals without worrying about your food spoiling quickly. Be mindful of added sugar and sodium and try to choose products made from whole foods rather than concentrates.

The bottom line

A recent survey by General Mills found that many parents are concerned about being able to provide their families with healthy meals, especially in the morning. But a few budget-friendly tips can help make it easier to get a healthy breakfast on the table in ways that fit your schedule and preferences. SNAP, WIC, and more. There are several resources available to help families with food during times of financial instability.