How the founder of K9 Creations turned a passion for dogs into a thriving business The Standard

“Follow your passion and the money will follow you.” Timothy Itsabo is the one who decided to stick with this adage by focusing on what he had always wanted since his childhood; Save and stay with the dogs.

Timothy officially started this dog handling business in 2018 after obtaining the necessary certification and authorization from the relevant authorities. Interestingly, he never saw it as a business but rather as a hobby.

“This started as a hobby. I’ve had a passion for dogs since I was young. Later in life, I could afford pedigree breeds. When they got dogs, friends became really interested and paid good money; I saw it as a business opportunity and started breeding,” said Timothy. to the city of Biz, adding that “new dog owners have always demanded supplies of dog food and accessories which also makes me venture into the pet food store”

Timothy in his store.

For now, Timothy is focused on keeping his Japanese Spitz and German Shepherd.

His reason? “The majority of my friends and clients prefer pet dogs (Japanese Spitz) and family friendly dogs/guard dogs (German Shepherd)”

Most of Timothy’s clients are his friends who refer other clients to him. However, the Upper Hill Estate resident has also taken advantage of social media platforms and has gotten good deals. Through his social media with K9 Creations, he has been able to grow his business through more strains.

“I’ve seen the potential in social media as the market is broad and your exposure increases,” notes Timothy.


The average price for a three-month-old German Shepherd puppy is Sh50,000. She is fully vaccinated (complete with vaccination card), registered, dewormed.

For Japanese Spitz dogs, the price of a three-month-old puppy is 15,000 shillings. Currently, Timothy has 18 grown dogs.

However, profits depend on the number of puppies and also the quality because some customers are sensitive about what they want. There are guidelines for the number of puppies a bitch should deliver which have been issued by the East Africa Kennel Club and which dog breeders like Timothy should adhere to. The bitch should give birth once every 18 months to two years.

“As the number of bitches you have, you can rotate based on the guidelines to get a steady puppy supply at short intervals from different breeds,” he said.

Timothy claims that on average he can earn about Sh250,000 in a good month; by selling at least five German Shepherd puppies and an average of 120,000 shillings from the sale of Japanese Spitz. This results in an average of Sh370,000 per month

However, Timothy claims that he always gets more money from the pet food store than he does even from his dogs. In a good month, he can earn about 400,000 shillings.

“A pet food store is very reliable when there are no puppies for sale as it meets the expense and costs of running the business.”

For Timothy, it is not possible to succeed in this line of business without passion and patience. He advises that starting this type of business without passion and patience will be tough – it just can’t succeed.

“I think even in other areas of business, you just have to love what you do and the motivation comes automatically,” Timothy told City Biz.

Timothy goes on to claim that he turned down offers in excess of 400,000 Malaysian shillings for the imported German Shepherd he uses for his breeding business and is now four years old. He says he is emotionally attached to this dog.

The major cost and expense of running this business is the food for the dogs and the person taking care of them.

“I spend at least Ksh50,000 a month to pay someone to take care of the dogs in addition to the food. The dogs should be well fed with calcium fortifiers, deworming pills, dog shampoos, grooming shampoos and detergents as the breeding dogs need high quality”

Due to this high demand, Timothy started programs to expand his business further by maintaining more breeds and dog food supply stores not only in Upper Hill where he resides but also in other parts of the country.

“My dream is to expand this business to other parts of the country with a continuous supply of dogs and their food rations,” Itsabu says.