PITTSBURGH & CHICAGO–(BUSINESS WIRE)–Three out of four North Americans prefer Heinz® Ketchup when dining out, but nearly half feel helpless when restaurants don’t carry their beloved condiment, according to a recent survey. Furthermore, the word most used to describe respondents’ feelings when a restaurant does not serve Heinz was “disappointment”.1 Heinz, America’s Favorite Ketchup®is announcing today, “Tip For Heinz,” a first-of-its-kind program that encourages fans to implement change and end their disappointment for good.
Now through December 21, ketchup fans can leave a “Heinz Tip” with restaurants to send a subtle but powerful message asking for their favorite ketchup. Simply add an additional $1 “Tip for Heinz” to your receipt, share a photo of your receipt on Instagram with #TipforHeinz and #sweepstakes, or send directly to www.tipforheinz.com for full refund of up to 20 freebies USD and for a lucky few, Heinz will also pick up the full tab! Heinz commits a total of $125,000 to cover these gratuities and meals.
“Gone are the days when we subjected delicious foods to weak ketchup. We support Americans who demand more from their restaurant condiments, and ‘Tip for Heinz’ aims to raise the voice of fans for their favorite ketchup,” says Jacqueline Chao, Senior Brand Manager, Heinz. “Together with other ketchup lovers, we hope to work towards a future where fans can expect the unmistakably delicious taste of Heinz whenever they dine out.”
To begin to end this widespread discontent, Heinz is offering to provide a FREE year’s supply of ketchup to the first ten restaurant locations that take a “tip” and switch their ketchup. In addition to restaurants making the switch, Heinz superfans will be reminded to “Tip for Heinz” while on their way to dine through large-scale out-of-home placements in Times Square and billboards across Chicago. They will also be encouraged to participate and enter on the site or via Instagram and TikTok in a first-to-market media execution.
To learn more about “Tip for Heinz” and stop your suffering, follow @Heinz on Instagram and @Heinz_US on TikTok, and for more details and official rules and restrictions, visit www.tipforheinz.com.
1According to a recent survey, Heinz ordered the survey of 1,372 participants.
About the Kraft HEINZ company
We are leading the transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the heart of everything we do. With 2020 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-facing product platforms. As global citizens, we are dedicated to making a sustainable and ethical impact while helping to feed the world in healthy and responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.