HEINEKEN Malaysia continues its winning streak at the Putra Brand Awards

It’s three cheers for Heineken Malaysia Berhad (HEINEKEN Malaysia) as the brewer won three outstanding honors at the recent Putra Brand Awards 2022. Continuing its proud traditions and sterling standards, the brewer struck gold once again where its Heineken and Tiger Beer brands took home the gold award, while Guinness won the bronze award. These new wins bring the total number of awards to 39 since the inception of the Putra Brand Awards in 2010.

Roland Bala, Managing Director of HEINEKEN Malaysia shared, “We owe a huge thank you to all our consumers for their incredible support of our brands. Without a doubt, we couldn’t do it without the passion and commitment of our one strong winning team who always deliver their best to our users. Together, we are driven by HEINEKEN’s purpose of producing the joy of true togetherness to inspire a better world.”

Meanwhile, Willemijn Sneep, Marketing Director of HEINEKEN Malaysia, also commented on the achievement: “We are proud to celebrate another triple win at the prestigious Putra Brand Awards, further demonstrating our commitment to deliver world-class premium brands. At HEINEKEN Malaysia, we put our consumers first by not only meeting but exceeding their expectations through exciting and meaningful campaigns. As our brands adapt to the changing landscape, we strive to be more creative in anticipating the needs of our consumers.”

Last year, Heineken launched its When You Drive, Never Drink (WYDND) campaign, encouraging consumers to commit to never drinking when driving. The campaign garnered more than 3,000 consumer pledges, as well as over 100 industry pledges supporting responsible consumption. Another highlight in 2022 is the Heineken Hotel Takeover at the KLoé Hotel, where consumers were invited to immerse themselves in a Heineken-themed hotel experience through various musical performances, art installations, culinary delights and even fitness classes!

In the Lunar Year of the Tiger, Tiger Beer, the number 1 beer in Malaysia[ Source: Total Off Premise Jan’21 – Dec’21 Retail Audit] launched its local Chinese New Year campaign – The Year We ROAR Together – encouraging fans to pursue their dreams and goals in 2022. As a brand that has always championed local street food culture, Tiger Beer also hosted the Tiger Street Food Festival, which features all things hot and spicy combined with Tiger Crystal for the ultimate street food experience. Another key campaign last year was the Tiger Crystal Fire Starter, where the brand launched a platform to empower Malaysians to discover new passions. The highlight of the campaign was the Fire Starter District Festival, where fans explored activities such as bouldering, rollerblading, dancing, jumping rope and freestyle football. What’s more, during the year-end football season, Tiger Beer also hosted a series of epic live viewing parties for sports fans with its “Cheers to the Brave” campaign.

Meanwhile, Guinness, Malaysia’s favorite and the world’s No.1[ Source: Global Data Report 2021], hosted the 2022 Guinness St. Patrick’s Day Festival to reward fans with exciting activities and attractive prizes. To bring more joy to Malaysian fans, the brand has also launched Guinness Draft in a Can (GDIC) with a revolutionary addition of Guinness for a perfectly smooth and creamy stout. The House of Guinness, a center that allows fans to immerse themselves in the world of Guinness, was also introduced for fans to experience the magic of Guinness. To cap off the year, Guinness Malaysia also launched its first flagship store, Arthur’s Storehouse, where fans can enjoy a true Guinness experience with a Guinness-rich menu of food and cocktails, as well as exclusive merchandise.

HEINEKEN Malaysia is a strong advocate of responsible consumption and encourages consumers to enjoy responsibly and not drink and drive through its sales and marketing activities.

For more information on HEINEKEN Malaysia and the company’s initiatives, please visit www.heinekenmalaysia.com.

*HEINEKEN Malaysia products are only for non-Muslims aged 21 and above

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