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He went viral for his “terrible sandwich” review on the first day of kindergarten. Now he is helping to fight child hunger.

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Many parents anxiously wait for their children to come home on the first day of school, expecting to hear all about how it went. On her son’s first day of kindergarten, Ricki Weisberg filmed him getting off the school bus, only to receive an unexpected criticism. “Terrible sandwich, by the way,” Abe Ndege told his mother with a deadpan expression.

“Thanks for telling me,” Weisberg replied to his son.

“Really terrible,” Abe continued.

Weisberg, who lives in Ardmore, Pennsylvania, captured her 5-year-old’s hilarious and honest critique on video four years ago and shares it on social media every year to mark back to school.

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But when she shared it this year, as Abe entered fourth grade, something different happened. “The difference with what happened this year is that instead of just posting it to my friends in my Instagram feed or in my stories, I posted it on TikTok for the first time. And then TikTok did its thing and it really went viral,” Weisberg said. CBS News.

The video received over 15 million views on his TikTok page. Many commenters wondered – what was on that sandwich?

“I didn’t realize I had to make Abe a sandwich because in our town kindergarten is still half a day. And so, I thought the benefit of half a day is that I I didn’t have to cook him a lunch. I was wrong,” Weisberg said. “We had nothing at home, we can’t send peanut butter because of the peanut-allergic kids. So I had the idea of ​​making a butter and jelly sandwich.”

Abe said on his way home from school that day he asked his mum to try the sandwich herself – and she agreed, it was terrible. “I think the world knew that was a really terrible sandwich,” Weisberg laughed.

While the video was taken in 2018, Abe is gaining notoriety for it now, at age 10. “At school, I’m definitely recognised. I’ve hired three bodyguards,” he said, explaining that his “bodyguards” are three friends. “I always run to the tea party, escaping the crowds of children.”

After getting so much attention for her unexpected criticism, Abe and her mother decided to shine the spotlight on others.

“We started terriblesandwich.com as a way to try to raise money and awareness to fight childhood hunger,” Weisberg said. “It’s a cause close to our hearts. And we wanted to use this little moment in the spotlight to give back and try to do some good.”

Weisberg and his son will be selling merchandise that says their now-iconic lines: “Terrible sandwich” and “Thanks for letting me know.”

They’re going to donate 50% of the money they earn to the nonprofit Feeding America, which has a nationwide network of more than 200 food banks that feed more than 46 million people through sitters. eateries, soup kitchens, shelters and other community organizations. .

Abe has gone viral for saying what’s on his mind – and what’s on his mind these days isn’t terrible at all. “How I feel about this little moment of fame, I don’t want it all to come back to me. I want some of this funding for someone else. Like hundreds, thousands, millions, billions hungry children in the world,” he said.