Hawaii’s Bad Ass Coffee doubles franchise signings and openings year-over-year as development ramps up in 2023

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DENVER, January 25, 2023 /PRNewswire/ — Bad Ass Coffee of: Hawaii Islands, The leading coffee franchise, known for delivering premium Hawaiian coffee and memorable coffee shops, is wrapping up a record year by awarding 45 franchise agreements while opening eight new stores. Along with this impressive development, the brand continues to achieve high performance with a 76% average unit volume increase compared to pre-2019 COVID. These achievements set the stage for a remarkable 2023 as Bad Ass Coffee continues to establish itself as a distinctive, premium coffee franchise that wins by differentiating its brand experience.

Key to its strong performance has been strategic systemic investments and improvements to strengthen the overall brand infrastructure and support. Significant achievements in 2022 range from digital innovations, strategic development plans, new hires and menu announcements, including:

  • The debut of new store prototype designs that ignited rapid growth as stores prepare to open faster, more efficiently and successfully.
  • Implementing a single POS platform in the system to streamline operations and enhance the guest experience.
  • Implementation of the company’s first loyalty program and online/mobile ordering system.
  • Introducing a new comprehensive online learning platform for franchisees to facilitate communication and training.
  • Seasonal LTO launches such as The Island Bloom Latte, Beach Bonfire Cold Lava Cold Brew, Cold Brew Lemonade, Winter Wanderlust LTOs and more – along with a significant five-year menu innovation project to ensure a comprehensive future road trip map for both food and beverage offerings. which are trendy and inspired Hawaii Islands.

“We are very proud of the milestones achieved in 2022 and the positive impact they have had on our franchisees’ businesses,” said Scott SnyderCEO of Bad Ass Coffee Hawaii Islands. “Our continued and aggressive drive to create a best-in-class national coffee franchise opportunity with strong infrastructure, technology and innovation, as well as a desirable menu, features Bad Ass Coffee. Hawaii Islands ready for bigger steps in 2023.”

According to Bad Ass Coffee’s 2022 FDD, the top 25% of stores had average net sales of more than: 1.2 million dollars. Over the last few years, the management has built a strong infrastructure and told the brand story and increased the brand footprint through the broadest sales strategy.

Bad Ass Coffee recently signed its biggest deal in brand history, announcing a 20-unit deal. Florida. In 2023, management aims to grow efforts in the Southeast, Southwest and Coastal DMAs, in addition to rebuilding store presence. Hawaii Islands. With a strong pipeline, the brand plans to open 20-30 new stores by the end of the year. These development efforts contribute to Bad Ass Coffee’s overall goal of opening 150 new locations over the next four years.

In this era of high growth, Bad Ass Coffee plans to continue to grow its brand recognition while honoring its Hawaiian heritage. Bad Ass Coffee of: Hawaii Islands was born The Big Island of Hawaii in 1989 with a dream to share American-grown, premium Hawaiian coffee with customers everywhere. In addition to premium coffee from the Big Island’s famed Kona region, Bad Ass Coffee also sources Kauai and: Maui. Beyond premium Hawaiian coffee, Bad Ass Coffee Hawaii Islands serving a full menu of popular blended drinks, signature lattes, cold brews, teas, innovative Hawaiian-style foods and branded merchandise.

Bad Ass Coffee of: Hawaii Islands seeks to partner with qualified and engaged individuals seeking single and multidisciplinary opportunities. The brand offers an affordable, highly scalable opportunity with high profit potential. Franchisees can expect a total investment in the range of $385,500.$778,000*. As VetFran members of the international franchise association, veteran franchisees who join will receive a $10,000 discount* off the original licensing fee.

For more information on Bad Ass Coffee of Hawaii Islands franchise opportunities, visit or call 833-205-2224.

About Bad Ass Coffee of Hawaii®

Bad Ass Coffee of: Hawaii Islands was born on the Big Island of Hawaii in 1989 and is dedicated to sharing premium Hawaiian coffees from Hawaii through more than 25 US franchise locations with additional stores in various stages of development. Today, Bad Ass Coffee of: Hawaii Islands The stores also serve popular blended drinks, teas, food as well as other international premium coffees and sell popular brand name products with exceptional service and Aloha Spirit. Bad Ass Coffees are available in franchise stores, online and soon to be available through grocery, hospitality and specialty retail channels. The Bad Ass Coffee of Hawaii brand and franchise is owned by Royal Aloha Franchise Company, LLC. For more information, visit and connect on Facebook and Instagram @badasscoffeeofhawaii. Franchise information is available at

SOURCE Bad Ass Coffee of: Hawaii Islands