The largest organic baby food brand in the United States introduces bold new flavors and textures with the launch of the latest nutrition products.
New YorkAnd the September 20 2022 /PRNewswire/ – today, Happy family members® The #1 brand in organic baby food in the US1 Offers an exciting array of innovations adding to its wide range of solutions for families on the go on feeding journeys for their infants and toddlers. Happy Family remains committed to its mission of changing the trajectory of children’s health through nutrition with this new roster of innovations, bringing to market two product lines for children that offer a full share of vegetables – happy baby stage 3 delicious mixes And the Happy baby offering textures bowls. new bag line happy Baby Brain Support Blends™ – With DHA & Choline to help support brain health; And two new snack options – Happy blueberry fruit sticks And the Variety of Happy Tot Give Back Variety Pack Contains 0 grams of added sugar.2 These new items were inspired by the key recommendations and nutritional gaps highlighted in the 2020 Dietary Guidelines for Americans 0-3 years old to make every bite count for babies and toddlers. Key findings such as 90% of young children who did not adhere to veggie recommendations and guidelines for infants and toddlers to avoid foods and drinks with added sugar helped create a roadmap for the 2022 Happy Family innovation suite, which includes both protein foods and plant-based foods.3 This list of new innovations joins Happy Family’s winning portfolio of innovations, which have driven the most dollar sales of any leading organic baby food brand in the past five years and inspired industry leaders like Fast Company to recognize Happy Family Organics as one of the The best workplace for innovators. 4
“We are proud to introduce new products that not only taste delicious, but provide important nutritious solutions to the most common challenges parents face when feeding their young children. From starting solid foods to self-feeding, to developing textures and tastes, these innovations help families navigate the Complete Nutrition Journey – From Six Months Onwards” Anne LarawayCEO and “Mom In Chief” of Happy Family Organics. “Nutrition remains at the forefront of everything we do at Happy Family, and these new items set a model for our mission to change the trajectory of children’s health through nutrition. Since becoming the largest baby food brand to join, Partnership for a Healthier America (PHA) Drive vegetables early and often In the past year, our team has continued our commitment to innovation in plant-based products, which remains a gap across the top brands in this category.”
The Happy Family Organics team continues to seek opportunities to use their expertise and scale to bring products to market that help meet the evolving needs of families. Nutritious products that support functional benefits continue to be a top wish for parents5Brain health support is a key white space, with no other baby food category leader specifically targeting this state of need with a bag of fruits and vegetables.6 This inspired the brand to reimagine their Super Smart Toddler Bag line and create their new Happy Baby Brain Support Blends™ range, which features DHA and choline to help support baby’s brain health. The two new eras include tropical flavors like passion fruit and guava in puree for babies 6 months and up.
As baby transitions from eating solid foods to medium and advanced textures, two new Happy Baby products offer nutritious solutions for parents: a delicious blend of Happy Baby Stage 3 and Happy Baby Advancing Texture Bowls. Phase 3 saline mix sachets combine organic protein from meat or poultry with one whole serving (half a cup) of vegetables to help little ones over 7 months of age explore new tastes and flavors, all while eating the important nutrients detailed in the Dietary Guidelines for Americans. These new additions to the sachet subset of Savory Blends also feature carefully crafted recipes, with organic vegetables and the goodness of avocado or olive oil, just like those you can roast or saute at home to help the little ones experiment with meat and love. vegetables. Each comes unsalted and contains a few herbs and spices like garlic or cumin to enhance the taste and help develop your little ones’ love for the flavour.
For the next stage of development at 9 months or older, Happy Family has developed the new Happy Baby Advancing Textures bowls in partnership with infant nutritionists to offer new materials that help prepare baby for table food – now available in two delicious flavours, Pumpkin and Tomato Paella and Sweet Potato and Coconut Curry . Dr. Amy Al DelaneyPh.D., CCC-SLP, Director of the Developmental Neurofeedback and Swallowing Laboratory at Marquette UniversityNotes: “It is very important to start developing food textures for a 9-month-old baby to promote the development of feeding skills. Incorporating increasingly complex textures helps provide the safe experiences necessary during their journey of starting solid foods.” Made in culinary-inspired recipes with 1-2 whole servings of vegetables7These bowls provide a nutritious solution to move baby along their feeding journey beyond puree in the form of a delicious and convenient bowl. In line with the brand’s long-term commitments to Partnership for a Healthier America, all flavors from Happy Baby’s Stage 3 Savory Blends and Advancing Textures Bowls include recipes that meet Happy Family’s veggie commitments with PHA, supporting their joint work to promote vegetable consumption among children. and young children.
“Our team was very proud to be one of the best workplaces for Fast Company innovators in 2021, which is an ode to the innovative and collaborative environment we have created that puts creativity, trust, and problem-solving front and center as we pursue our mission,” he said. Regina Lee FisherVice President of Marketing. “We have made a strong set of commitments as part of the PHA Commitments Drive vegetables early and often Bringing more vegetables and whole grains to market without adding salt or sugar, and our new mealtime options deliver just that. 9 month old Dillon loves the sweet potato curry paella too! ”
Self-feeding continues to be another important point of contact along the young child’s nutrition journey that Happy Family Organics helps tackle through bestselling innovations.8 As toddlers reach childhood, the new Happy Tot Fruity Sticks – the first crunchy snack filled the aisle with 0g added sugar!9 Offers a unique and fun snacking option for growing kids. Specially formulated with 20% DV of Vitamin C to help support the immune system, Happy Tot Fruity Sticks are a nutritious and delicious bite-sized solution for toddlers to practice self-feeding at snack time.
In addition to developing innovations, Happy Family continues to reimagine and build on its winning range of organic products to provide new nutritious options in parent-friendly formats. The new Happy Tot Organics Give Back Variety Pack features two of the brand’s best-selling Super Morning breakfast blends in 8 convenient packs. Every new variety pack purchase also supports a snack or meal donation to a child in need,10 In an effort to increase access to organic food for families in neighborhoods that lack access to nutritious foods as part of Happy Family Organics’ work with PHA. Each variety pack includes four sachets of Banana, Blueberry, Yogurt, Oats and Chia and four sachets of Apple, Cinnamon, Yogurt, Oats and Chia.
Happy Family Organics products are available in grocery stores and retailers across the country. Please visit the Happy Family store locator for more details: www.happyfamilyorganics.com/store-locator/
About the members of the happy family
Happy Family Organics has been on a mission to change the course of children’s health through nutrition since launching the company on Mother’s Day in 2006. We are constantly innovating to provide families with the best possible products, solutions, and resources to meet their evolving needs. From day one, we provide organic nutrition and support for your baby’s feeding journey, whether it’s from breast or formula feeding all the way through solid foods and selective eating. We carefully craft organic meals and snacks with regulated ingredients and appropriate for every infant, toddler, age and stage of child to help support a healthy life.
As Champions of Organic, every product in our line is USDA Organic, which means our food is grown without the use of toxic pesticides and contains no synthetic hormones or GMOs – only ingredients from earth-friendly, organic farms. We know that only a healthy planet can grow healthy food, and we are committed to growing a sustainable world for the little ones today and for generations to come. From WIC-licensed Clearly Crafted™ jars to free online live chat with lactation consultants and registered dietitians, we put babies and parents first, while supporting every family. Happy Family Organics is B Corporation® Certified. To learn more, please visit: https://www.bcorporation.net/en-us/find-ab-corp/company/happy-family-brands.
Happy Family Organics Contact: Serafino melody [email protected]
1 IRI Dedicated Baby Food Database Expires 04.03.22
2 One serving of vegetables equals half a cup
3 USDA 2020-2025 Dietary Guidelines
4 IRI Dedicated Baby Food Database, US MULO, calendar years 2016, 2017, 2018, 2019, 2020, and 2021; Fast Company’s Top 100 Creative Workplaces
5 Mintel A year of innovation in infant formula and nutrition, 2021
6 Mintel A year of innovation in infant formula and food, 2021; IRI Dedicated Baby Food Database Expires 04.03.22
7 One serving of vegetables equals half a cup
8 IRI Dedicated Baby Food Database Expires 04.03.22
9 IRI Dedicated Baby Food Database Expires 04.03.22
10 until Jan 31 2024Happy Family Organics will donate one snack or meal to the Partnership for a Healthy America, with a guaranteed maximum donation of 500,000 snacks or meals.