Haggis sales are booming as people choose to stay home on Burns Night

Haggis is the culmination of the traditional Burns dinner gathering (Photo: Getty Images)

Love him or hate him, the haggis will grace dinner plates all over the world tonight.

The Scottish national dish will be celebrated as thousands of families gather to celebrate Burns Night.

Haggis—a mixture of sheep’s heart, liver, and lungs with onions, oatmeal, suet, and spices—was once a neat, cost-saving hack for farm workers in the North.

Utilizing every part of the sheep was a way to make the food last longer.

But has the division plate been affected by today’s cost-of-living crisis?

Sales of canned haggis are at their highest level since 2018 and Aldi has launched a budget line of Burns Night specials.

Some say this is because more people are celebrating the Scottish poet at home, rather than outside on events.

Perth-based Simon Howie runs The Scottish Butcher brand.

Simon Howie says sales of haggis are rising - but companies are struggling with rising energy costs (Image: Fraser Band)

Simon Howie says sales of haggis are rising – but companies are struggling with rising energy costs (Image: Fraser Band)

The company’s factory in Danning Village has the capacity to produce around 30,000 haji per day – whether they’re regular, vegan or gluten-free varieties.

Mr Howie told “Haggis sales are up but profits are down a little bit due to increased costs. Everyone is in the same boat.

We faced price increases from our suppliers as well as getting our energy prices up to 10 times what they were last year, but we worked hard not to pass the full impact of the increased costs onto the customer.

“We can see that retailers have done the same.”


Haggis, neeps and tatties (Photo: Getty Images)

Jack Hamilton runs Mash Direct, based in Northern Ireland.

Their haggis-based products are thriving — but it’s also the likes of mashed tatties and neeps that are seeing better-than-usual sales.

He suggested that people take steps to cut costs as much as possible and avoid the timely boiling and mashing process.

Jack told ‘In January we found supermarkets got very busy again.

Jake Hamilton, pictured second from the right, heads up family-run Mash Direct (Photo: Mash Direct)

Jake Hamilton, pictured second from the right, heads up family-run Mash Direct (Photo: Mash Direct)

Turnip sales, or swede as it is known in some other places, have been doing quite well the past couple of days.

“We think it’s because more people are having burnt nights at home, and it’s the only reason kale works so well.”

Jack confirmed that “a lot of haggis” would be coming out the door to food suppliers and manufacturers across the UK.

But for many, the energy bills crisis is the real concern.

He added, “The energy crisis is all over the industry now. It takes a little bit of energy to make mashed potatoes and such, but we’re using energy that people don’t have to use at home.”

Everyone has had to close doors in the food industry for over a year now. But we know our role and we want to make sure we don’t incur these extra costs.

It’s been really interesting the last few months, if you had asked me in November, I would have told you people were going to spend more time cooking at home.

But what we’ve seen is that the restaurants that we supply, especially in the south of England, have been thriving over Christmas.

Scots in London celebrate Burnt Night with haggis and whiskey

Haggis was popularized by Robert Burns in his poem Address to Haggis (Photo: Graeme Robertson/Getty Images)

We were surprised, there was more confidence than we thought there would be. But the impact of Covid may have been more than the cost of living crisis.

As prices continue to rise across the UK – overall food price inflation averaged 13.3% in December – more people may be turning to quick, easy, energy-efficient meals at home.

Instead of spending holidays, like Burns Nights, on events — this trend may continue.

With rising costs causing more people to back out of festivities, Grant’s Foods believes Burns events will make a move away from large get-togethers in favor of in-person gatherings at home—or even virtual get-togethers.

A spokesperson for Grant’s told ScottishGrocer: ‘The cost of living crisis is affecting millions of Scots across the country, many of whom have had to rely on food banks to help feed their families.

As a result, they may not be able to participate in festivities celebrating Rabbie Burns.

To ensure that everyone in our local community can celebrate Burns Night, we’re donating hundreds of cans of Grant’s Premium Haggis to local food banks in time for January 25th.

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