Canadians are feeling the brunt of rising food prices, according to new research from Mintel, with 73% of grocery shoppers saying the rate of food price increases is causing them stress. In addition, 94% of food shoppers agree that the sharp rise in food prices is unfair, especially for those on low incomes.
As food prices continue to rise, the blame falls on grocers and manufacturers, with a staggering 83% of Canadian grocery shoppers saying inflation is being used as an excuse to raise prices. This is due to the fact that nearly three in five shoppers (59%) are watching how much they spend on food during this period of inflation.
Joel Gregoire, director of food and beverage at Mintel Reports Canada, said brands need to be transparent about savings and “be on the consumer’s side” to boost their adoption in the short term and beyond.
The impact of food inflation isn’t just financial, with 76% of shoppers agreeing it makes it harder to eat healthy. Many Canadians plan their meals ahead of time, make shopping lists and cut back on the food and drinks they buy to keep their grocery bills down.
“As food inflation continues to rise, many Canadians report that eating well is becoming more difficult. “Many people are looking for ways to cut back on grocery spending, such as switching to private brands or even changing where they shop,” Gregoire said.
Want to maximize the value of your purchase in an inflationary environment? Follow these tips:
- Compare unit prices to determine which items offer the best deal. This classic tip, combined with meal planning and avoiding shopping on an empty stomach, is very effective.
- Please be careful when checking out to make sure the items have been scanned correctly. Canadian grocery stores follow a scanner price accuracy code that entitles you to a lower price or even a free item if the scanned price is higher than the listed or advertised price.
- Be aware of food fraud, especially honey, olive oil and spices. If something seems too good to be true, or a label claim is questionable, trust your gut – maybe it’s not even possible to grow it in a greenhouse in the Canadian climate?
When it comes to fish and seafood, the Canadian Food Inspection Agency monitors high-risk products for misinformation and enforces laws against food fraud. Report any suspected mislabeling to the retailer or CFIA.