European Dietary Supplements Market Trends, Share, Size, Demand…
According to Fortune Business Insights, the nutritional supplement market size in Europe is expected to reach USD 33.80 billion by 2027, showing a compound annual growth rate of 9.3% during the forecast period. The rapid spread of the coronavirus across Europe has highlighted the importance of nutritional supplements in recent months. Supplements consisting of vitamins, proteins, and other micronutrients have been shown to be effective in strengthening the immune system’s response to COVID infection.
A study conducted by researchers from the University Medical Center in the Netherlands, the University of Otago in New Zealand, the University of Southampton in the United Kingdom, and Oregon State University in the United States found that vitamins C and D, and DHA, one of the omega-3 fatty acids found in fish, can help reduce inflammation. Significantly boosts immune function. A strong immune system is critical in fighting off the COVID-19 infection, and as the pandemic continues to spread across Europe, the demand for nutritional supplements is expected to skyrocket in the region.
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List of Major Players Covered in Europe Nutritional Supplements Market Report:
Suntory Holdings Ltd. (Tokyo, Japan)
Danone SA (Paris, France)
Herbalife Nutrition Ltd. (California, United States)
GlaxoSmithKline plc (Brentford, UK)
Amway Corp (Michigan, United States)
Pfizer (New York, USA)
Nestle SA (vevey, switzerland)
Glanbia Nutritionals (Chicago, US)
Archer Daniels Midland Corporation (Chicago, USA)
Abbott Laboratories (Chicago, US)
Changing demographics in Europe to fuel market growth
Europe was, according to the United Nations Population Division, the first region to enter a period of demographic transition, which is characterized by declining fertility and improving longevity. The United Nations reports that in 2017, nearly 20% of Europe’s population was aged 60 or over, and by 2050 this proportion is expected to reach 35%. This presents attractive opportunities for players in the nutritional supplement market in Europe as elderly people need to consume supplemental nutrients to maintain their health and energy.
For example, the National Institute on Aging in the United States recommends adequate calcium intake for people over 50 to maintain bone density as bone loss can lead to fractures in the elderly. Similarly, doctors usually recommend that the elderly increase their intake of vitamin B6, which is found in bananas, potatoes, fortified cereals, and chicken, as it is needed for the formation of red blood cells. Hence, the growth of the nutritional supplement market in Europe is expected to gain momentum as the elderly population in the continent rises.
Improving the adoption rate of nutritional supplements to stimulate the regional market
Increasing awareness of the multiple benefits of nutritional supplements is improving the adoption rate of these products across Europe. To a large extent, this has been attributed to the changing perception of dietary supplement products among consumers in countries such as belgium, austria, denmark, and greece. Demand for specialty supplements is also growing on the continent, and companies in the region are making extensive use of e-commerce platforms to expand their reach regionally and internationally.
Among the countries, italy is expected to dominate the nutritional supplement market share in europe during the forecast period due to the country’s supportive policy framework for herbal nutritional supplements. In 2019, the market size in the region was US$2.99 billion. On the other hand, the UK is expected to exhibit a remarkable CAGR of 9.69% in the coming years.
Research-based collaboration to emerge as a distinctive feature of the competition
Leading players in the nutritional supplement market in Europe are actively collaborating with diverse organisations, institutions and companies to enhance their research capabilities. This allows them to expand their offering and develop products for specific consumers. In addition, companies are taking advantage of digital platforms to increase sales and strengthen distribution networks.
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According to the report, the market value has stabilized at $14.95 billion in 2019. It also provides the following:
microscopic analysis of different market segments;
concrete insights into the drivers and trends shaping the market growth trajectory;
Detailed assessment of the challenges facing the market. And
Comprehensive study of the regional dynamics and competitive environment of the market.
Main content table:
Definitions and assumptions
the main ideas
Overview of parent/related markets
Supply chain analysis
Industry SWOT analysis
Technological progress analysis analysis
Recent industry developments – policies, partnerships, new product launches, mergers and acquisitions
European Nutritional Supplements Market Analysis, Insights and Forecasts, 2016-2027
Market size estimates and forecasts
by form (value)
Tablets and capsules
Rest of Europe
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Major industrial developments:
February 2020: Nestlé Health Science has signed a long-term agreement with VALBIOTIS, a French healthcare RandD, to develop and commercialize TOTUM-63. Designed to reduce the risk of type 2 diabetes in people with pre-diabetes, the product features an innovative blend of five botanical extracts.
November 2019: Royal DSM has completed its acquisition of AVA, a US-based nutrition platform, strengthening its portfolio of health and wellness products and services. AVA is an AI-based digital health platform that provides adaptive nutrition recommendations and offers live coaching to clients.
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Press release distributed by fast wire
To view the original on The Express Wire, visit Europe Dietary Supplements Market Trends, Share, Size, Demand, Growth Opportunities, Industry Revenue and Forecast by 2027