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Enthusiast Gaming Announces CAMPBELL COMPANY OF CANADA as New Media Sponsor


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LOS ANGELES, Jan. 24, 2023 (GLOBE NEWSWIRE) — Enthusiastic Gaming Holdings Inc. (“Enthusiast Gaming”) (NASDAQ:EGLX; TSX:EGLX), an integrated gaming entertainment company, today announced that it has signed a new media sponsorship with Campbell Company of Canada for Campbell’s® Chunky® Soup as the presenting sponsor for NFL Tuesday Night Gamings (“NFL TNG”) fat Soup showdown.

The Chunky Soup Showdown presented by the Campbell Company of Canada runs on Tuesday, January 24, 2023. The program is a custom content activation that pits NFL players and legends against top content creators MMG and UpAndAdam live in a fun and unique tournament format. The tournament will be hosted on the NFL Tuesday Night Gaming YouTube channel at www.youtube.com/nfltng and Twitter on www.twitter.com/nfltng. Campbell’s Chunky Soup activation will be featured on-air through product placements, exclusive ownership moments, and more, all supported by Enthusiast Gaming assets, including YouTube video and desktop media, and social media amplification.

“We are delighted to welcome Campbell’s Chunky Soup as New Direct Sales Media Sponsor for Tuesday Night Gaming.” said Bill Karamouzis, president of Enthusiast Gaming. “Our tailored and integrated solutions comprising custom content, talent and premium media inventory continue to solve a key need for brands looking to reach Gen Z and millennial audiences authentically and at scale.”

About Enthusiast Gaming

Enthusiast Gaming is an integrated gaming entertainment company building the largest media and content platform for video game and esports fans to connect and engage worldwide. Combining the elements of the four core pillars of communities, content, creators and experiences, Enthusiast Gaming offers a unique opportunity and an integrated approach to reach and engage with younger millennial audiences. Through its proprietary blend of digital media and entertainment resources, Enthusiast Gaming has built a vast network of like-minded communities to deliver the ultimate fan experience.

About Campbell Soup Company and Campbell Company of Canada
For more than 150 years, Campbell (NYSE: CPB) has connected people to the food they love. Generations of consumers have trusted Campbell to provide delicious and affordable food and drink. Headquartered in Camden, NJ since 1869, Campbell has a tradition of giving back and acting as a good steward of the environment.

Campbell Company of Canada, a subsidiary of Campbell Soup Company, has been invited into Canadian kitchens since 1930. Our portfolio includes Campbell’s, Cape Cod, Goldfish, Kettle Brand, Pace, Pacific Foods, Pepperidge Farm, Prego, Snyder’s of Hanover, Snack Factory Pretzel Chips, and V8. Campbell Company of Canada is the proud recipient of the 2022 Effie Canada Gold Award and the multi-year recipient of the GTAA Top Employer award. For more information visit www.campbellsoup.ca

Contacts

Enthusiastic Gaming Investor Relations:
Eric Bernofsky, Chief Corporate Officer
[email protected]

Forward-Looking Statements

This press release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than statements of historical fact, relating to activities, events, results, results, developments, performance or achievements that Enthusiast Gaming expects or expects may or may occur in the future (in whole or in part) should be be considered in the future. looking for information. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “expected”, “budget”, “planned”, “estimates”, “forecasts”, “intends”. “, “anticipates” or “believes” or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, ” “could”, “could” or “will” (or other variations of the foregoing) be taken, occur, be achieved or happen. Forward-looking statements in this press release include, but are not limited to, the timing, format and composition of the NFL TNG programming and associated sponsorship.

Forward-looking statements are based on assumptions and analysis by Enthusiast Gaming in light of its experience and perception of historical trends, current conditions and anticipated future developments, including, but not limited to, expectations and assumptions regarding: interest rates and exchange rates; capital efficiencies, cost savings and synergies; growth and growth rates; its success in the esports and gaming media industries; Enthusiast Gaming’s growth plan, and judgment applied in applying Enthusiast Gaming’s accounting policies and in preparing financial statements in accordance with applicable financial reporting standards. While Enthusiast Gaming considers these assumptions to be reasonable, based on currently available information, they may prove to be incorrect. Readers are cautioned not to place undue reliance on forward-looking statements. In addition, forward-looking statements necessarily involve known and unknown risks, including but not limited to risks associated with general economic conditions; adverse industry events; and future legislative, tax and regulatory developments. Readers are cautioned that the foregoing list is not exhaustive. For more information about the risks, uncertainties and assumptions that could cause expected odds and actual results to differ materially, please refer to Enthusiast Gaming’s public filings available on SEDAR at www.sedar.com. Readers are further cautioned not to place undue reliance on forward-looking statements, as there can be no assurance that the plans, intentions or expectations on which they are based will materialize. While such information is believed by management to be reasonable at the time of preparation, it may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements in this press release are expressly covered by this caution and reflect our expectations as of the date of this press release, and are subject to change thereafter. Enthusiast Gaming disclaims any intent or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law.

Neither the Toronto Stock Exchange nor its Regulation Services Provider (as that term is defined in the exchange’s policies) assumes responsibility for the adequacy or accuracy of this press release.


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