The Costa Rican Foreign Trade Promotion Company (PROCOMER) and 8 Costa Rican companies from the food industry presented their exportable offer in Japan, through their participation in FOODEX 2023, one of the most important international exhibitions in this sector on the Asian continent, which took place between March 7 and 10, and was attended by More than 45 countries.Frozen and dried fruits, roasted gourmet coffee, frozen roots and tubers, chocolate, and fruit purees are some of the products that will be on display at the Essential Costa Rica country brand stand. “Exhibiting Costa Rican food products at FOODEX 2023 Japan, our second trading partner in Asia, not only allows Costa Rican exporters to show the world their extensive product catalog, but also opens up new business opportunities in Asian markets, better understanding competition and the behavior of the global food market,” commented Mario Sainz , PROCOMER EXPORT DEVELOPMENT MANAGER.
Participation in the exhibition will strengthen Costa Rica’s presence in Asian markets as well as in the United States and Europe. During the exhibition, the participating exporters visited some of the largest supermarket chains, as well as international companies that need to supply them with Costa Rican products, which will allow them to have a presence and positioning of the brand, accompanied by a possible increase in the client’s portfolio.
For her part, Marianela Chávez, Senior Account Executive at Todo Natural added, “Costa Rica’s participation in FOODEX aims to showcase the diversity and quality of Costa Rican products through an exhibition of an innovative portfolio and through, at the same time, establish new contacts and follow up on existing businesses already in Japan. It also allows entrepreneurs to identify industry trends, which well reflect changes in consumption to meet the needs of the post-pandemic era.”
As part of PROCOMER’s support to participating companies, advice was given on event logistics, as well as cultural issues for optimal business development and other considerations to take into account during the visit to the Japanese market. Likewise, digital tools have been provided to advertise the products offered and to facilitate their presentation to potential buyers.
Japan is currently Costa Rica’s second most important trading partner in Asia. At the end of 2022, US$4,204 million worth of exports were recorded to Japan with products such as, mainly, medical devices and electrical diagnostic devices.
Source Rivista Summa ViaWilmer Useche