C major supermarket chain plans to open more food-focused and fuel-free locations

Diving Brief:

  • Convenience store chain QuikTrip is finalizing the construction of a gasoline-free store in Tulsa, Oklahoma, focused on food and household goods, and hopes to open the location August 12, Aisha Jefferson Smith, Tulsa-based corporate communications director. String, in an email.
  • Store c, located inside the BOK Tower in downtown Tulsa, will be QuikTrip’s second petrol-free, food-centric location. The first opened in Atlanta in 2016.
  • The new fuel-free location highlights the broader trend of C-stores focusing more on selling prepared foods and luxury household goods, and which continues to blur the lines with grocery stores and restaurants.

Diving Insight:

Jefferson-Smith said that although this marks the second KwikTrip petrol, food and merchandise-free store to open in the past six years, the company intends to roll out more of these locations going forward.

Specifically, QuikTrip wants to open up gasoline-free locations in urban downtown areas that serve city dwellers looking for a convenient option for food and household items.

“There isn’t a lot of choice for people within the city when it comes to convenience stores,” Jefferson Smith said.

QuikTrip’s first gasoline-free website Included the concept of QT Kitchens for the series – Ready-to-Food Program – and became the first QuikTrip to offer toasted-to-order sub sandwiches. QT Kitchens offers takeaways for every part of the day, from vegan breakfast shakes and crackers to roasted breast, chicken and pulled pork sandwiches.

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According to a local news report from March, the site will include QT Kitchens and is part of a renovation at BOK Tower that includes the addition of a food court with several restaurants.

QuikTrip’s latest initiative continues to transform a major player in the e-store industry over the past several years: Prioritizing the Food Service Quality Program That competes with restaurants – particularly fast food establishments – and grocery stores.

From hoggy sandwiches at East Coast stores like Sheetz and Wow For the coveted pizza of the Midwest chain’s general casey chain store, takeaway service has become the main draw at many convenience stores across the country. and as Consumers drive less Electric cars are growing in popularity, and e-commerce retailers are using food services as a way to meet consumers’ needs outside of fuel.

This approach seems to work, as prepared foods are sourced $302,346 in average sales per US store in 2021 – a A 21% increase from 2020, according to the National Association of Convenience Stores.

If you’re interested in more news covering the convenience store space, check out C-Store Dive, our latest daily release, launching in the coming weeks.