ADVERTISEMENT

Burberry Brands a Volcano and a Meadow with an Iconic Check Pattern


British fashion house Burberry used milk and flower-based paints to create a pair of temporary installations in the Canary Islands and South Africa, which mimic the brand’s signature check pattern when viewed from above.

The project was designed as part of the Burberry Landscapes series, in which creatives collaborate with the brand to produce site-specific temporary land art.

Burberry collaborated with Jorge Rodríguez-Gerada to create a facility in the Canary Islands
ADVERTISEMENT

One installation was designed in the Canary Islands, where it remained for a week last November before being razed.

Cuban-American artist Jorge Rodríguez-Gerada used natural, milk-based paints to create a large-scale version of Burberry’s recognizable check pattern at a volcanic site on the island of El Hierro, the first self-sufficient island in the world to use the wind as its main source of energy, according to the brand.

Overhead view of Burberry check pattern created with milk-based paint
The artist used natural milk-based paints.

“One of the things I enjoy about this painting process is that it is created from minerals,” Rodríguez-Gerada said.

“So as you mix your colors, it’s like alchemy.”

When viewed from an overhead perspective, the distinctive geometric stripes of beige, red, black and white draped the rolling landscape and mimicked the fashion house’s paisley checkered scarf, which is one of Burberry’s best-known accessories introduced in the 1970s.

The temporary artwork was blown off the site by wind, as well as the use of hand spinning and local water sources in an attempt to leave no trace.

Photograph of a meadow in South Africa with a large-scale temporary installation
Another installation was placed in a meadow in South Africa.

A meadow in Overberg, which is a region east of Cape Town in South Africa, was the setting for the second installation.

In early December, Burberry commissioned local experts to hand-plant flowers in the meadow in a similar way to Rodríguez-Gerada’s project.

Native African daisies and honey-scented helichrysum petiolare were chosen to echo Burberry’s colors and attract birds and insects while the installation was intact.

Water from a rain catchment dam nourished the plants before they were dumped to decompose and compost back into the soil within a week.

Native South African plants arranged to look like a Burberry scarf
It was formed from native plants.

The fashion house chose El Hierro as a nod to Elsie Burberry, who was the daughter-in-law of the brand’s founder, Thomas Burberry. Ella Elsie She traveled to the Canary Islands at the beginning of the 20th century, where she formed a connection with the landscapes of the region.

Western Cape was selected as a reference to the late aviators Betty Kirby-Green and Arthur Clouston, who co-piloted a Burberry plane from London to Cape Town in 1937 and landed it near the meadow at Overberg.

“[Burberry Landscapes intends to] complementing global landscapes in original ways through natural materials, while demonstrating an ongoing commitment to pursuing sustainable practices,” the brand said.

“Together, these landscapes embody Burberry’s belief that creativity opens spaces,” he added.

Colored paint marks at a site in the Canary Islands
Each temporary installation lasted one week.

Previous iterations of Burberry Landscapes have included the use of sand sculptures, drone shows, and hot air balloons, and have been featured in locations such as above a Colorado reservoir.

Burberry’s iconic check pattern was first used as an accessory in its own right in 1967, when Paris-based shopper Jacqueline Dillemman removed the check lining from a coat and reinvented it as a luggage wrap and cover. of umbrellas.

Rectilinear check pattern placed in a grassland in South Africa
Burberry created the project to “complement global landscapes”

Established in 1856, Burberry created a mirrored pop-up store on South Korea’s Jeju Island to reflect its mountainous surroundings, while the brand also designed virtual clothing for the Minecraft video game.

Images are courtesy of Burberry.