The Brooklyn-based branding and interior design firm is at the helm of a Mediterranean brasserie, an outdoor wine and tapas bar, a rooftop mezcal lounge and a hidden taco garden.
NEW YORK CITY, New York – Grayson Hotel now open south of Bryant Park in Midtown Manhattan, features four unique food and beverage concepts brought to life by Brooklyn-based innovative branding and interior design firm, Dutch East Design. Designed and operated by Grayson Hotel Fortuna Hotel Collection and will be added The Unbound Collection by Hyatt brand, as its first property in New York City. In partnership with nationally renowned hospitality group, Apicii, the dining collection at the Grayson Hotel provides an escape from the fast pace with a delightful oasis in one of New York’s most upmarket neighborhoods.
Dutch East Design is managed by a trio of founders Dieter Cartwright, Lara Moravec and William Oberlin. The team, which specializes in creating and bringing to life hospitality concepts, worked with Apicii and the hotel to finalize the naming, branding and interior design of four venues: an all-day Mediterranean brasserie, a casual wine and tapas bar, a hidden taco garden and a rooftop Mezcal lounge. Each location offers seasonal, outdoor dining options, and botanical inspiration brings year-round outdoor dining spaces.
“Because of the Grayson Hotel’s location in midtown Manhattan, we wanted to design each location as an oasis that transports guests to a different place.” said Lara MoravecPartner, Dutch East Design. “From the sunset-inspired vibe of the cheerful brasserie, to the green, botanical-infused alfresco wine and tapas bar with wine on tap, to the casual taco garden and Mezcaleria’s exclusive jewel-box bar, each location provides a unique escape. Midtown Manhattan.”
To transport guests away from the hustle and bustle of the city through high-quality experiences in luxurious settings to suit a variety of price points and occasions, Apicii’s hospitality team is led by Executive Chef Jonathan Benno, whose local credits include earning Michelin stars at Per Se and Benno. .
Executive Chef Mark Zuckerman and Benno bring their years of experience in Italian, French and Mediterranean cuisine to two Mediterranean-influenced concepts. Apicii founder and CEO Tom Dillon draws on his extensive experience with top Mexican restaurants and travels the region for two Mexican concepts at the Grayson Hotel with spirit programs created by Master Mezcalier Courtenay Greenleaf.
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