BLANCO unit introduced pleasure again to the kitchen in 2021


Over 95 Years of Good Options and Expertise in Kitchen Water Heart

OBERDERDINGEN, Germany And the Lumberton, New Jersey And the TorontoAnd the June 22 2022 /PRNewswire/ – BLANCO, the premium kitchen options model powered by industry-leading German engineering, has globally concluded a profitable fiscal 12 months 2021 with an 18.5 % enhance in gross sales to €483 million over the earlier 12 months, its highest-ever gross sales. Govt Director Frank Govermer Commenting on the achievement: “Significantly on this difficult market surroundings, it’s clear that our continued concentrate on premium model expertise within the kitchen water place has gained over each our enterprise companions and finish shoppers.”

COVID-19 and related restrictions on every day life additionally formed the 2021 fiscal 12 months. Towards this background, the will of many shoppers to have a considerably higher high quality of life of their properties continued to extend and the nesting development was bolstered. With this in thoughts, BLANCO centered on upgrading the water place within the kitchen: “Folks spend roughly 60 % of their time within the kitchen doing actions within the water place, similar to ingesting, meals preparation and cleansing, to call just a few of crucial ones. We wish our high-quality system options, BLANCO items, to make this time certainly one of comfort, practicality and pleasure, says Gfrörer.

Enterprise companions profit from end-customer focus and digitization
Blanco has at all times relied on robust cooperation with its enterprise companions. That is now coupled with a rising concentrate on shoppers, with the purpose of inspiring them so as to add actual worth proper from the preliminary concepts stage of kitchen planning, by means of selecting a masterfully designed aquatic area. For that reason, the corporate is accelerating communication in its digital buyer channels and creating its on-line retailer of elements and equipment to enhance service high quality and ease of use. “By adopting this hybrid strategy, we wish to enhance buyer site visitors to our enterprise companions and stimulate demand for high-quality system options,” explains Gfrörer. “On the similar time, we’re supporting our enterprise companions to concentrate on their core enterprise.”

Blanco Worldwide: Investing in Reliability and Stability
Apart from growing buyer contact and loyalty, in the course of the previous fiscal 12 months Blanco has invested roughly €13 million in strengthening its worldwide manufacturing and logistics community.
At a time of elevated demand, growth of Blanco’s manufacturing capabilities and additional enhancements to processes have largely ensured stability of order administration. “Our investments have additionally created the circumstances for sooner innovation cycles and technological developments,” says COO. Andreas Ostermann von Roth.

Blanco has made modifications to its worldwide gross sales community. starting Could 2022, the corporate is now represented within the Australian market with a subsidiary, strengthening APAC’s gross sales territory. On the similar time, the corporate introduced that it could withdraw from the Russian market.

Intensification of lively market growth: concentrate on comfort within the place of water and environment friendly use of area
BLANCO is setting a transparent path for the present fiscal 12 months by growing its concentrate on positioning the BLANCO unit as a superb answer for the place water is within the kitchen. “Now we have laid a strong basis for our groups and enterprise companions. This gives us with a strong basis to advertise the BLANCO unit idea,” says Frank Gefrörer. Highlighting the significance of the place kitchen water is situated is important, the CEO emphasizes. The interlocking development continues, as increasingly individuals are searching for sensible options within the kitchen together with a wide range of sinks, taps, sensible sink equipment and sink cupboard group. “We’re filling a niche out there with BLANCO UNIT,” says Gfrörer.

It additionally satisfies the will for better comfort in on a regular basis life: “By guaranteeing a functionally optimum and ergonomic interplay between all parts, we allow a seamless workflow from faucet to sink and waste separation system. That is the principle promise of our BLANCO items.”

Fiscal 12 months 2021 in numbers (spherical*)

consolidated whole gross sales

483 million euros (+75 million euros / +18.5%)

Home gross sales

166 million euros (+15 million euros / + 10%)

worldwide gross sales

317 million euros (+60 million euros / +24%)

Proportion of gross sales achieved overseas



12.9 million euros

(full time/finish of 2021)

of them in Germany

of them on worldwide websites




* Please observe that rounding might lead to variations from precise numbers for percentages, absolute values, and comparisons with the earlier 12 months.

About Blanco
With Blanco, kitchen duties turn out to be sources of completely happy moments. Blanco is the premium model for well-researched kitchen water dispensers in residential properties. At its core, the Blanco unit is constructed on three foundational pillars: ‘Drink, Put together, Clear’ and options a variety of seamless installations from superior basins and taps, water enchancment options, complementary equipment and regulation programs. This mixture of merchandise, design, colour and materials choices, makes it simple for each kitchen lover to search out their fully custom-made unit in Blanco.

Established over 95 years in the past, the corporate is now an internationally acknowledged premium model of kitchen water focus. with subsidiaries in EuropeAnd the North Amarica And APAC, along with its enterprise companions, BLANCO has a presence in about 100 nations world wide and provides its purchasers a portfolio completely tailor-made to the wants of shoppers. The corporate’s headquarters and main manufacturing websites to assist demand are situated in North America southwest germany and Canada.

Based in 1925 by Heinrich PlanckBlanco is a part of the Blanc & Fisher household of holdings. Blanco America and Blanco Canada It has proudly served the North American marketplace for over 30 years.

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Supply: Blanco