Hyderabad/Chennai, 23 Jan 2023 – Leading online marriage service Bharat Matrimony today launched its Annual Online Marriage Trends Report 2022
This report, which is an annual feature, is based on user activities on Bharat Matrimony, India’s largest matchmaking platform helping over 5 million singles find their match. 2022 saw a whopping 280 million singles member logins across India and abroad.
A total of 4,32,520 members confirmed that they have met their life partner on Bharat Matrimony last year.
Thanks to Bharat Matrimony, there were an average of 13,000 interactions per minute between members to find their partner for life. Commenting on the success rate and trends in 2022, Mr. Murugavel Janakiraman, CEO of Matrimony.com said, “We are very happy to report more than 4 lakh success stories in 2022 in Bharat Matrimony. It shows the trust and faith that Indians place in our platform. For our part, we remain focused on reaching out to all segments of society with the aim of helping all Indians to find a suitable partner and lead a happy married life.”
Concerning the most active age group of spouse seekers, singles between the ages of 25-29 emerged as a clear majority in Bharat Matrimony, with Sundays being the busiest time when online sessions peaked.
Commenting on some emerging trends, Mr. Janakiraman added: “We found certain engineering profiles up 18% and architect profiles up 10% year-on-year.”
More than 5 lakh IT and ITES professionals registered with BharatMatrimony.com in 2022, a nod to professionals in the software and technology space who prefer online matchmaking.
In terms of interests like sports, the report revealed that badminton was the sport of choice among women and, unsurprisingly, cricket among men.
Surprisingly, there were a considerable number of men who shared the kitchen with interior design and video blogging as hobbies. Among women, frequently mentioned hobbies included cooking, dancing, and social media activities. Clearly 2 years of pandemic have successfully hooked Gen Z and Millennials into cooking at home!
The trend to watch out for in the coming year is that the younger generation will become more caste and community liberal in 2022, close to 60% of Indian youths responded that they are open to marrying outside their caste and community, while emphasizing compatibility based on lifestyles, hobbies, educational qualifications, and general connection and rapport when it comes to choosing your life partner.
Matrimony.com is India’s leading consumer internet company. It is an upscale consumer internet conglomerate, managing renowned brands like BharatMatrimony, CommunityMatrimony, and EliteMatrimony. BharatMatrimony is considered to be the largest and most trusted marriage brand that has also established a sizeable retail presence with more than 120 owned retail outlets across India. The company offers matchmaking and marriage related services to users in India and the Indian diaspora. The company has pioneered several new business models, including WeddingBazaar.com, Mandap.com, and CommunityMatrimony.com, a consortium of more than 300 community marriage websites.