A new study by Behr Paint shows that three-quarters of homeowners believe that white promotes relaxation and creates a sense of calm.
Santa Ana, California.And the September 14, 2022 /PRNewswire/ – today, Behr Paints Companyannounces the color of the year 2023, white cloth (DC-003), a hopeful and welcoming warm white that offers limitless design and decor possibilities. Meant to inspire feelings of calm and renewal, Blank Canvas is the answer to the consumer’s growing desire to be present, find peace of mind, and embrace the future. This rich and changing color makes a lasting design statement, while lending unique versatility that purifies the air and serves as a timeless foundation for an array of décor styles in any space.
“As we look to 2023, we understand that comfort will continue to be the driving force behind design decisions and style statements,” he says. With Erica and Will, vice president of color services and creativity at Behr Paint. Blanc Canvas effortlessly provides a clean, inviting blank palette that allows individuality and creativity to flow freely. This white effortlessly coordinates with a wide range of shades, including neutrals, earth tones, and pastels to create a charming and relaxed look. Black for big impact, and bright accents like Green or cobalt blue to instantly improve your mood.”
New research by Behr Paint It shows that nearly all US homeowners want their home to be a place where they can fully relax (92%) and believe it is important for their home to feel like an escape from the stress of everyday life (90%). Choosing Blank Canvas as the color of the year 2023 directly answers the call, as data from the study reveals:
The vast majority of homeowners agree that white makes them feel positive (77%) and reduces their stress levels (71%).
Three-quarters of homeowners also agree that white promotes relaxation (75%), creates a sense of calm (74%) and renewal (74%), and makes them feel focused (75%).
63% of homeowners agree that white enhances mood.
“White paint colors are our bestseller at BEHR. With so many options to choose from, we wanted to highlight the color we think is the most versatile, and is the truly perfect shade of white for any project,” he said. Judy AllenCEO of Global Marketing at Behr Paint. “In addition to inspiring renewal, positivity, and a sense of calm, Blanc Canvas always makes a design statement, whether you’re a homeowner working on a DIY living space, or a professional painter seeking to use white for countless projects for years to come.”
DIYers, designers, and professionals can take advantage of Blank Canvas to tackle any project – from a bedroom renovation to a complete kitchen remodel. Its transformative power can be shown on its own to create a monochromatic look or it can be paired with pops of color to personalize your space. As one shade that designers can build on, warm white creates a serene environment for healthcare and hospitality environments, while being versatile enough to be used in shared spaces. The power of Blank Canvas to evoke calming and relaxing feelings can also be leveraged by designers looking to create neurodiversity-friendly residential and commercial spaces, as well as workplaces.
From America’s Most Trusted Paint Brand, 2023 is the color of the year in the expertly curated all-new BEHR Designer Collection palette of 30 bestselling neutrals. Designed to help designers, designers, and professionals choose color with confidence, the elegant and timeless collection simplifies the paint selection process, and turns ordinary home improvement projects into designer-quality facelifts.
To celebrate the Color of the Year 2023, Behr Paint is hosting a grand prize of $10,000 Consult with a designer to create a comfortable self-care space at home. Consumers can enter a blank canvas sweepstakes by visiting https://www.behrblankcanvas.com To create a soothing design. All five first prize winners will receive a 500 dollars A Home Depot gift card and a replica of their artwork. Terms and conditions apply. For the official rules, visit: https://www.behrblankcanvas.com.
Blank Canvas and BEHR® Designer Collection are available now, in highly rated BEHR DYNASTY®, BEHR® MARQUEE®, BEHR ULTRA® and BEHR PREMIUM PLUS® paint formulations exclusively at The Home Depot® stores nationwide. To learn more about Blank Canvas and find project inspiration using the Designer Collection panel, visit behr.com/2023coty.
About Bahr Paints Company
Founded in 1947, Behr Paint is one of the largest manufacturers of paints, primers, decorative finishes, stains, surface preparations and application products for DIYers and craft professionals. United StateAnd the Canada And the Mexico. The Santa Ana, California.A company based and maker of the BEHR®, KILZ®, WHIZZ®, E & J® brands dedicated to meeting the project needs of DIYers, professionals, architects and designers with an unwavering commitment to quality, innovation and value. For more information, visit Behr.com. Professional contractors can visit BEHRPRO.com to learn about BEHR products and BEHR PRO® services. Behr Paint is a subsidiary of Masco Corporation (NYSE: MAS).
*No purchase required. Buying will not increase your odds of winning. The lottery is open to the United States and Canada Residents 18 years of age or older only and ending at 11:59 PM PT on me October 26 2022. Void where prohibited. See the official rules for details: https://www.behrblankcanvas.com.
 Methodology: In partnership with a trusted third-party seller, Behr Paint conducted a 10-minute online survey, among n = 1,019 US homeowners, balanced by age, gender, race/ethnicity, HHI, education level, marital status, region, etc. till then. Scan completed between August 22 – August 28 2022. The margin of error for the aggregate sample at the 95% confidence level is +/- 3 percentage points.
 Ranked as the most trusted brand based on a 2022 Lifestory Research study