Americana Restaurants is partnering with Yum

  • Pizza Hut will offer customers and families a reimagined branding experience focused on American Restaurants ’commitment to quality fresh ingredients, frictionless service and the latest digital technologies.
  • The first store opened in Riyadh, Al Narjis district, with a major launch scheduled for July 4, 2022
  • Americana Restaurants plans to open up to 30 additional Pizza Hut locations in early 2023 and approximately 100 restaurants over the next three years.
  • For the past 50 years, Americana Restaurants has been delighting customers by launching and expanding iconic global brands in the MENA region, such as KFC, Hardee’s, Krispy Kreme, Wimpy and TGI Friday’s.

Riyadh, KSA: Americana Restaurants, the leading restaurant platform in the MENA region, announced today that it has signed a franchise agreement with Yum! Brands, the world’s largest restaurant company, to develop and operate Pizza Hut restaurants throughout the Kingdom of Saudi Arabia, except in the city of Jeddah. With over 54,000 restaurants in over 155 countries and territories, Yum! Brands is widely known for operating world-renowned restaurant brands such as KFC, Pizza Hut and Taco Bell.

As part of the deal, Americana Restaurants will relaunch the much-loved Pizza Hut brand in the UK’s largest cities and regions. To take full advantage of the growing demand for high-quality pizzas and omnichannel restaurant experiences in the Saudi market, Americana plans to open up to 30 Pizza Hut locations in early 2023 and approximately 100 branches over the next three years. Pizza Hut will also offer pizza enthusiasts in Saudi Arabia a chance to try their “world-first” artisanal pizzas, which are cooked to perfection in a dome-style hot stone oven.

When commenting on the ad, Amarpal Sandhu, CEO of Americana Restaurantssaid: “Today marks a new beginning for Pizza Hut in Saudi Arabia, one of our main markets and continues to offer unique and exciting growth potential. We are confident that Americana Restaurants will offer customers and families across the Kingdom a new version and new to Pizza Hut’s world-famous and iconic pizzas.Improvements in ingredient quality, speed of service and an unparalleled overall pizza experience are all the rage!

Our plans for KSA and Pizza Hut don’t stop there. As part of our commitment to easy, frictionless experiences at Pizza Hut, we will introduce a range of innovative technology solutions that allow our customers to place orders on the go using our “Super-App”, QR codes and kiosks. self-service. . ”


Ewan Davenport, Pizza Hut, CEO of YUM, Middle East, Turkey and Africacommented: “We are thrilled to continue to grow at KSA and couldn’t be more excited to partner with our favorite partner, Americana Restaurants, to bring Pizza Hut and our world-famous pizzas to diners in Saudi Arabia. We are confident that the partnership represents the beginning of an exciting growth journey for us at KSA and we will strive to win the hearts of our customers by serving delicious pizzas, starting from the first branch in Riyadh, the area of ‘At Narjis, while we continue to do it offers product innovation and relatable, real and joyful fun.’


About American restaurants

A master franchisee known for opening and scaling iconic global brands such as KFC, Pizza Hut, Hardee’s, Krispy Kreme, Wimpy and TGI Friday’s, Americana Restaurants is the region’s leading restaurant platform with a diverse network of fast and full service restaurants in the whole center. East, North Africa and Kazakhstan.

About Pizza Hut:

Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM) has more restaurant locations in the world than any other pizzeria. Founded in 1958 in Wichita, Kan., Pizza Hut operates approximately 18,000 restaurants in more than 100 countries.