Alcohol proof ice cream launched in chicago


Columbia, SC– Winter, spring, summer or fall, it’s always the right season to experience the ultimate in adult fun. PROOF Alcohol Ice Cream is bringing its 7% ABV/14 PROOF frozen creation to Chi City to start the new year in decadent style worthy of the spoon.

One of the first category leaders to develop a proprietary recipe that combines high-quality spirits with high-quality ice cream, PROOF is expanding its presence in Illinois thanks to new partnerships with sales and distribution leaders JOM Wine & Spirits and Supreme Frozen Distributors.

“We are excited to be the first in the state to launch an innovative product that invites consumers to spoon, pair or drink,” said Nick Patel, founder of JOM Wine & Spirits. “Adding Proof to our inventory cements our position as a market leader and allows us to provide a unique alternative to traditional alcohol products. Combining bourbon, rum and liqueur flavors with our popular ice cream flavors is a creative and delicious way to enjoy and be entertained.”

Headquartered in Columbia, South Carolina, PROOF is sold online and in more than 700 retail stores across six states, with aggressive expansion plans for 2023. Grocery and spirits partners include Walmart, Harris Teeter, Lowes Foods, Refuel, Piggly Wiggly, and Circle K, Total Wine, and more.

PROOF’s proprietary formulas and production techniques ensure consistent texture in every bite while staying frozen and ready-to-eat at -20 degrees. In addition to enjoying a spoonful or bowl full of PROOF at home, consumers pair it with traditional desserts such as brownies or cookies, or use it to make frozen cocktails.

Available in five classic and six seasonal flavors, Chicago-area residents can indulge their taste buds with these popular taste experiences:

  • Bourbon Caramel
  • Moonshine chocolate mocha
  • Moonshine cheesecake
  • Strawberry moonshine
  • Coconut Rum
    “We are very excited about our partnership with JOM Wine & Spirits and Supreme Frozen Distributors,” said PROOF CEO and co-founder Jenn Randall-Collins. “These companies are leaders in their fields and have a reputation for being effective collaborators, especially when launching new products. We look forward to bringing PROOF to more adults 21 and older and know JOM and Supreme are the companies to help make that happen.”

Added PROOF President and Co-Founder Dirk Brown, “Securing the right sales and partners is critical as we work to triple the size of our company in the next 12 months. Educating consumers about alcohol ice cream is a 24/7 opportunity; we know that JOM And Supreme will help us get more spoons in more people’s mouths all over Illinois.”


In 2018, PROOF Alcohol Ice Cream launched a new dessert category with its innovative union of high-quality spirits and premium ice cream featuring fan favorites like Bourbon Caramel, Mocha Chocolate Moonshine, and Coconut Rum. Using proprietary formulas and production techniques to create 7% ABV/14PROOF Classic and Seasonal flavor combinations, PROOF currently distributes tamper-resistant products for adults 21 and older in South Carolina, North Carolina, Florida, California, Wisconsin, Illinois and online. A leader in social responsibility and responsible consumption, PROOF is headquartered in Columbia, South Carolina.

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