After crushing the UK market, Better Nature brings its Tempeh to Germany – vegconomist

Twice as much protein as tofu, twice as much fiber as an apple and as much iron as beef: Better Nature wants to conquer the German market for meat alternatives with its tempeh products.

Tempeh consists only of fermented soybeans, water and a mycelium starter culture. It is also extremely versatile: unlike tofu, tempeh absorbs flavors quickly and requires little marinade. This makes it particularly suitable for meatless dishes, from curries and stir-fries to sandwiches and salads.

Tempeh is already experiencing strong market growth in the UK and the start-up has recently launched into Swiss retail as well. Better Nature is now bringing its tempeh products to Germany: at REWE Nord, the Tempeh Pieces are available as bite-sized, ready-to-eat bites in Mediterranean, Curry and BBQ variants.

© Better nature

Tempeh as a full-fledged meat substitute

Because it’s made from whole soybeans, tempeh is firmer and meatier than tofu — but only minimally processed. “Fermenting even increases the quality of the soy protein, which is already healthy and comparable to animal protein,” explains founder Dr. Driando Ahnan-Winarno. The nutritionist grew up in Indonesia and obtained his PhD on tempeh in the US before founding Better Nature with three friends.

Tempeh is also gluten-free and good for the gut: “Its high fiber feeds gut bacteria that help with digestion,” says Dr. Ahnan Winarno. “The immune system is stimulated and the bioavailability of nutrients is increased, including vitamin B2, iron and phosphorus, as well as protein.”

better natural tempeh products
© Better nature

Good for people and the environment

“We want a lot more people to enjoy tempeh,” says Dr. Ahnan-Winarno. The superfood, which was invented in Indonesia 300 years ago, is not only healthy, but also very environmentally friendly: its production releases 94 percent less CO2 than beef and requires much less land, water and energy. Better Nature compensates the CO2 for tempeh production: thanks to CO2 compensation, Better Nature’s tempeh is produced in a climate-neutral way.

In addition, the young startup donates one percent of its turnover to YUM – Yayasan Usaha Mulia. The organization supports health projects in Indonesia and works with Better Nature to combat malnutrition. “We want to enable as many people as possible to live healthy and happy lives,” he said. Dr. Ahnan-Winarno, “because that’s all that really matters.”